This page contains a Flash digital edition of a book.
Digest DIGITAL BLONDE


What’s the secret to a social media account? successful Digital Ginge Nicola Proud reveals the secret behind a good social media account


It was fantastic to see so many of you at the EDUcatering Forum and what a brilliant event it was. Karen and I did a double act to talk about marketing to the modern day digital parent and I shared some of my experiences as a mum to two young girls, as well as unveiling our own marketing model. On our food marketing and ‘blonde wigs’ courses we are often asked: what is the secret to a successful social media account?


WE’LL LET YOU INTO A LITTLE SECRET There is no magic solution. Successful social media involves a lot of time and effort to make it work. However, we have created a model to help give you some ideas on how to make social media work for you. We call it Digital Blonde’s SECRET.


SECRET stands for Spark, Entertain, Connect, Reward, Educate and Trust. Our ‘secret’ is based on an understanding of the brain and human behaviour.


SPARK


When posting on social media you should be looking to spark emotion, a conversation, or to spark action. It is very difficult to create action without first sparking emotion. Working in the school meals industry it


should be very easy for you to spark emotion as you are talking to parents about their child’s health.


ENTERTAIN


“SECRET stands for Spark, Entertain, Connect, Reward,


Educate and Trust”


Remember that people don’t go online to be sold to. In fact, 50% of people go on social networks to waste time and that is exactly why ‘please buy this’ or ‘we are great’ type messages don’t work.


CONNECT People don’t connect with you because you tell them to.


They connect with organisations, brands and people that share the same values as them. Followers are looking to connect with people that believe what they believe.


REWARD


I manage several client social media accounts and always try to make their followers feel awesome. When you have made someone feel awesome they are then motivated to do something for you. Karen introduced me to a book


by Gary Vaynerchuck, Jab, Jab, Jab, Right Hook, which I can highly recommend. What he means by this is ‘give, give, give, now, I


THERE ARE MORE MOBILE PHONES IN THE WORLD THAN TOOTHBRUSHES


At the EDUcatering Forum I opened with this statistic and know it raised a few questions. Whether you love it or hate it, social media and digital marketing isn’t new any more and we’ve all got to stop thinking this. It is now a big part in many parent’s lives and it is only set to get grow as new technology develops.


If you have any questions please email karen@digitalblondemarketing.com or tweet us @digitalblonde and @digitalginge.


74 April 2014 www.educateringmagazine.co.uk


have earned the right to ask for the sale’. EDUCATE


Think about what you can give your community that is useful, as marketing via education is very powerful. You are all in a great position to educate on what is healthy: a prized skill, given how many mixed messages are out there for parents.


TRUST


If you are saying one thing in your marketing messages and your customers are saying something different in the digital world, you will get caught out. It doesn’t matter whether you have a digital presence or not, people will talk about you if they want to. Simply listening to what your customers and potential customers are saying about you is one of the best things you can do.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86