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PAINT & POWDER COATING PRODUCTS & PROCESSES


Asia In Asia, neutrals reached 75 percent of the market, a two percentage point increase over 2012, still short of 2001 levels when neutrals made up 86 percent of the palette. Red was the most popular non-neutral colour used on vehicles.


Japan continued to report white as the most popular colour for the seventh year in a row, followed by black and silver. Grey’s popularity at seven percent was low compared to other world trends. Blue was the most colourful choice at seven percent of the market.


In China, black continued to remain strong, especially on luxury vehicles. However, interest in white increased in line with its overall global popularity. Blue, green and yellow were low in popularity compared to colourful reds and browns.


In South Korea, white remained the number one preference at 32 percent of the market. Silver was a distant second at 18 percent. Grey held third place followed by black as the lighter colour spaces dominated the market.


Silver remained the most popular colour in India at 30 percent with white a close second at 28 percent. Browns/beiges were popular at 10 percent but darker colours like black received little interest, holding only seven percent of the market.


South America At 29 percent, white eclipsed silver to take the top spot for the first time since 2001, followed closely by black at 14 percent.


Grey and red followed in popularity at nine percent each. Red remained the fifth most popular colour since 2002.


The prevalence of brown/beige, blue and green colours slightly increased.


Other countries and regions In Russia, white held the top colour space at 18 percent. Green was quite popular in with eight percent of the market in contrast to other countries.


Light colour spaces dominated Africa with white, silver, and gray at the top. White had a strong lead at 43 percent. Red was the most popular non-neutral colourful preference at six percent, followed by blue at four percent.


30 SURFACE WORLD February 2014 read online @ www.surfaceworld.com


With this wealth of knowledge on OEM colour trends, Axalta’s three global refinish brands – Cromax®


, Spies Hecker and


Standox – are able to react quickly. New refinish colour formulas are created very fast and delivered to the refinish brands’ bodyshops via the innovative colour- matching tools. For these bodyshops, immediate access to refinish colour and repair techniques is vital to ensure productivity and correct-first-time repairs.


Fischer says, “The seamless links between Axalta’s OEM and global refinish businesses is underscored by the drive and enthusiasm behind our people. The speed with which refinish colours are introduced to the market, illustrates


Axalta’s on-going commitment to its customers to be built for performance.”


For more information on colour popularity see our recently released one-of-a kind historical report – Six Decades of Colorful Automotive Moments - that has more than 60 years of colour popularity information from four major regions.


Visit the Axalta website for more information: www.axaltacoatingsystems.com


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