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BUSINESS


A positive outlook for the motor industry


It’s been thirty-five years since Tom Murphy started his business in a small parking lot in Morgan Street. Today his is one of the leading car sales firms in the region, employing 40 staff, with state of the art showrooms on the Cork Road.


T


om credits his parent’s work ethic for his success. Raised on a small farm, Tom knew at an early age there


was no future in farming for him. In 1955 his father started his own agricultural contracting business and was always striving to be the best, a lesson Tom still remembers today. “I saw


learning new ways to be better. One such example is his drive through service area, the only one in Ireland. He also has the only indoor showroom for used cars in the region and a courtesy bus outside the front door to take you where you need to go. The past


how hard my parents worked so we could be educated and have better opportunities than they had. They were a huge inspiration to me. My father always tried to find a better way and be one step ahead of everyone else.” And like father like son, Tom enjoys nothing better than researching and


Tom Murphy Car Sales Showrooms on the Cork Road


few years haven’t been easy in the motoring industry but Tom says it’s a resilient one


and believes that new car sales in 2014 will top the 100,000 mark, up 25% on last year and that employment in the industry will rise by 2000 jobs. He himself is already in the process of taking on three new staff already this year. Looking to the future, Tom is confident


Tom Murphy


things are on the up but is emphatic that the local elections in May are our chance to stand up and have our voices heard. “We have been badly served by our


politicians. There is no political impact in the city from any of the main stream parties, particularly from a business perspective. "We need a local electorate that will


represent the business community. If there was ever a plea for people who have the interest of the city, with business acumen and a forward thinking philosophy then this is it. Things will deteriorate further if we don’t make the right choices. John Healy, a former reporter with the Irish Times once said “Nobody shouted stop”. Maybe now is the time for us to.”


Irish Times training course returns to Waterford


in Digital Marketing. The course will commence on February 19th and run over 13 weeks (6pm to 9pm) at the NAS Training Centre in the Cleaboy Business Park, Waterford. This is the second time the course is


I


scheduled for Waterford. Last year’s course, which ran from September to December, proved hugely successful. It is aimed at any organisation, business


or individual that wants to gain a better understanding of the ever evolving digital landscape and will enable all participants to develop a focused digital marketing strategy.


40 WATERFORD


rish Times Training has once again joined forces with the Irish Internet Association (IIA) to offer a Diploma


Over the course of the 13 weeks the


modules will include digital marketing strategy, SEO, online advertising, mobile web, social media, online PR and many more. The trainers comprise of some of the most well regarded names on the digital media landscape. Trainers include Eoin Kennedy of Knudger, Maeve Kneasey of Elucidate and Conor Pope of the Irish Times, amongst other industry experts, who are all industry practitioners, drawing on their collective experience. Ray Power, Manager with NAS Training


Centre, is delighted that the course is returning to Waterford in 2014. “The 13 week course that ran towards the end of last year received such positive and


enthusiastic feedback. All of the attendees enjoyed the practical, informative and relevant modules. The course and its trainers are of an extremely high calibre and respected within the world of digital media. We are looking forward to welcoming back some great trainers over the coming weeks.” To book your place on the Irish Times


Digital Marketing Diploma call Aine Dilleen on 01-4727101 or email adilleen@ irishtimes.com


For further information about the


Diploma in Digital Marketing check out www.nas.ie or www.irishtimestraining.com


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