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WALDEN’S CONVENTION DAILY ISSA/INTERCLEAN® 2013


Why Soap-Free, Detergent-Free Cleaning? One of the problems with soaps and de-


tergents for carpet care is that they leave a soapy sticky residue, causing rapid re-soil- ing and particle load, and produce quickly- dirty carpets, unhealthy air quality, over- use of carpet cleaning chemicals to “fix” the problem - that “wet dog smell” - and the need for premature carpet replacement. Said simply, when you use soaps or


detergents, you are not cleaning - but polluting.


Improper cleaning and maintenance is


the problem, one acknowledged by carpet mill representatives and fiber experts such as those at Collins and Aikman, DuPont, Monsanto, Allied Fiber and others. This is evident at the fiber level when


- after “cleaning one time” - you can see soap or detergent deposits and residue sticking to, or wicking up, carpet strands (See electron microscope photo of fiber cleaned with soap under magnification). Carpet may “look clean” at the macro lev- el, but a closer look reveals the “cleaning” process is anything but. Even after using rinsing agents, you’ll still have residue, because that is the nature of soaps and detergents. When embedded soil and resi- due appears at the surface of the fibers, it’s called wicking. More than 30-years ago, the original soap-free carpet cleaning process was de- veloped offering the unique advantage of effective cleaning without leaving a soapy sticky residue by deploying the right prod- uct - consisting of natural degreasers, a water softening agent and a detergent free booster. With “soap-free”, carpets stay cleaner


longer, feel softer, and dry more quickly, because it eliminates sticky, moisture- holding residue. Just pre-spray, agitate, and extract using fresh water for your final rinse or using a rinsing agent as needed. What about wool, olefin, cotton, and


silk carpet fibers? Soap-free is the right - and gentle - prescription to clean without harming delicate and natural fibers. It sounds simple, because it is. Health Problems from


Poor Carpet Care Allergies and sensitivities have always been a big problem. For many, walking through the cologne aisle in a department store is unpleasant, and the fragrance ad- ditives in personal products, laundry de- tergents, deodorants, carpet cleaning and household cleaning solutions, make many sensitive people quite sick. We believe these sensitive people are like the “Ca- nary in the Mine” warning the rest of us of threats to our health and well-being. The Beginnings of PROCYON Soap-


Free Cleaning for Health Thirty


years ago, when everything


“needed” a fragrance to sell, a non-aller- genic, soap-free, fragrance- and detergent- free carpet cleaning solution seemed like a radical idea. When Ivan Day, PROCYON’s creator and the company’s founder and president, spoke with a local distribu- tor about PROCYON, the owner said it wouldn’t sell and people don’t care! Thankfully, Ivan did not believe it, con- vinced that if he as a cleaning professional could clean carpet and breathe easier with- out getting sick, so could other cleaning professionals and their customers. When


Carpet Fibers After Cleaning - PROCYON


Plus Manufacturing pioneered soap-free, detergent-free PROCYON cleaning, there were many environmentally harmful and unhealthy formulations on the market, and they are still here and being used ev-


Wednesday, November 20, 2013


33


for chemically sensitive individuals.” Proof Positive - Under the Worst Con-


ditions PROCYON was proven and perfected


initially in “salvage carpet cleaning” in apartment complexes and commercial buildings for property management companies in Spokane, Washington. PROCYON is so effective, that it has been in use by profes- sional carpet cleaners for over thirty years, and for the past 6 years available only through distribution. Founder’s Philosophy Ivan Day, PROCY-


Capet Fibers After Cleaning - SOAP


ery day. Some are based on carcinogenic, caustic


substances, and leave lingering


odors from off-gassing volatile chemicals, while others use strong fragrances to mask the odors of dirt and contamination rather than remove them. PROCYON’s philoso- phy is that cleaning products should be as environmentally friendly as possible while still delivering high performance cleaning. The Residue Issue – and the PRO-


CYON Solution


Consider the impact of your profes- sional “cleaning” service, attempting to “clean” a carpet using a sticky detergent formula and unwittingly leaving plenty of residue behind.


See the scanning electron microscope (SEM) images showing carpet fiber mag- nified after extraction using a detergent- based “cleaner” and then fibers cleaned with soap-free, detergent-free PROCYON. The residue-laden carpet looks unhealthy, and it is. PROCYON eliminates the many problems associated with soapy sticky residue issues, while being non-allergenic and scent-free. It offers true carpet deep cleaning, rather than gumming up carpet fibers.


Documented Health Benefits The health benefits of PROCYON have also been well-documented.


For ex-


ample in one Eastern Washington School District, after switching to the soap-free PROCYON intervention, indoor air qual- ity (IAQ) in all proved


centages


dramatically. The average of


improvement by


tested classrooms im- per-


particle


size were: PM10=1582%, PM7=1620%, PM2.5=1737%, and PM1=326%. Accord- ing to Dr. Miles Athey, the IAQ scientist doing the research: “The major apparent advantage of using the PROCYON soap- free formulation for carpet care is that its active ingredients are inorganic.


Other


carpet cleaning products often use organic chemicals (solvents) which leave residues within the fibers. These residues actually increase the attraction and bonding of ad- ditional particulates into the carpet fibers. When mixed properly, PROCYON forms a mild (degreasing) liquid that effectively dissolves bound organic particulates, re- leasing them from carpet fibers and back- ing without damaging the integrity or color of the carpet. The intervention is also non- toxic making it environmentally preferable


environment.


ON’s founder and cre- ative force, has a deep and abiding respect for human health and our Since carpet care profes-


sionals are exposed to cleaning products on a daily basis, he believes it just makes sense to use the safest, healthiest formula- tion available. “Our cleaning products are Green Seal Certified, and are specifically designed to remove dust, dirt, allergens, and contaminants without creating envi- ronmental problems or causing personal health issues for you and your customers,” Ivan said.


mon


Chemical Contaminants Are Com- “When we think about carpets in places


like homes where people walk barefooted, we don’t always consider what contami- nants might be present.” Today there are more cancer treatment centers than there were 30 years ago. We believe this has to do with the widespread use of toxic chem- icals in carpet ‘cleaning’, and their ability to enter the human body.” Wherever we walk, we pick up dirt, chemical residue, bacteria, pathogens, and other nasty sub- stances which are tracked or brought in from the average city’s streets and side- walks, as well as from outdoor air. The city environment is laden with many invisible and potentially harmful trace chemicals such as lead from auto exhaust, chlorides from ice melting compounds, automotive fluids, pesticides and more.” “Add that to the chemical residue left behind in the car- pet fiber after it is ‘cleaned’ and you have a true chemical soup in and on your carpet, and it has to be affecting your health.” The Bare Foot Challenge


Are substances on the skin absorbed into the human body? Ivan continues: “Take the challenge: In the morning


take a clove of garlic, cut it in half and rub the garlic on the bottom of your bare foot, then get dressed. Within 24 hours you will taste the garlic in your mouth. You can count on it.” Likewise, the chemicals of “cleaning” enter our bodies through exposure; from what we touch (our skin is a giant organ) to what we breathe, drink and eat. When your customer and their family


walk with bare feet on freshly cleaned car- pet, moisture from their feet activates the contaminant and sticky soap and detergent residues, and chemicals in the carpets are absorbed through their feet absorbing in to their blood stream, often attacking the


neurological system and the brain. Shower-Shampoo Lesson Next time you take a shower and you shampoo your hair, “stop and think”… stick you head underneath the spigot ... how much water did it take to get your hair wet? Shampoo your hair then stick your head back underneath the spigot … think how much water it takes to rinse all that soap out of your hair. That is a lot of water.


Moreover, over-wetting creates its own


problems, including mold and bacte- rial growth, and that funky “wet dog” smell that often remains in damp, poorly- cleaned carpet. Washing Machine Lesson Your washing machine must run sev- eral rinse cycles just to remove detergent residue from your clothes. That is a lot of water! “If you sit in a hot tub for a few minutes, a typical laundered swimsuit will produce foam floating on the water. This is sticky soap, detergent residue being released from the swimsuit fibers,” notes Ivan.


“Contact your local hot tub dealer and ask them why they sell defoamer with your hot tub. They know your washing machine cannot rinse all the detergent residue from your clothes.” So why “clean” carpets with soap or


detergent when you cannot rinse all that soapy sticky residue out of carpets? Soap-free - detergent-free PROCYON is the answer, which is why we have been imitated, but never duplicated. Beware the Copycats “Although it is flattering to be copied, the competitor’s products are not PRO- CYON and can never be. Some ‘me-too’ products lack Carpet & Rug Institute (CRI) testing and approval, Green Seal Certification, WOOLSAFE certification, IAQ validation, and Du Pont, Monsanto, and Allied Fiber endorsements, not to mention PROCYON’s proven power and performance.”


“Distributors across the


country will testify that their customers have tried the other detergent-free, soap- free carpet cleaning products, and they have demanded PROCYON - the original and best detergent-free, soap-free carpet cleaning product,” said Day. “I recall one major distributor in San


Francisco. When he first called me, he told me that he had sold all the other ‘like me’ soap-free cleaning products on the market, and that his professional carpet cleaners were dissatisfied with their performance.” He said: “We need PROCYON because my customers have demanded it.” “We set him up as a distributor and he


quickly grew his market to #10 in sales. This year, we attended their Customer Ap- preciation Day, had a great time, and more PROCYON was sold than at any show we have ever been to. Today, this company ranks #4 in detergent-free, soap-free PRO- CYON sales in the United States.” “We need many more quality distribu- tors that want to help teach what is right, and be a part of our team of educators in the cleaning industry.” Mission-Driven Future “The future of the cleaning industry will


revolve around public safety and environ- mental health. PROCYON is as much a mission to provide safe, healthy, economi- cal and efficient cleaning methods


continued on page 35


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