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12 Wednesday, November 20, 2013


WALDEN’S CONVENTION DAILY ISSA/INTERCLEAN® 2013 New Collection of High-End Hand Towels Debut at Top Tradeshow,


Proving That Impressions Make the Difference SCA’s Tork brand offers professionals a first chance to experience the superior softness, absorbency and strength of its finest line of hand towels at ISSA/INTERCLEAN 2013


SCA, the maker of the Tork® brand of


away-from-home paper products in North America, is dedicating its booth at the ISSA/INTER- CLEAN to the industry debut of its new line of high-end hand towels, a soft, strong and smart option for luxury restrooms.


The SCA booth (#1228)


will have the feel of a “com- ing out party” for the high- end hand towels. Several specially-appointed stations allow attendees to experi- ence the hand towels supe- rior softness, absorbency and strength – individual towels don’t break apart. The booth will include a premium showroom, test demonstra- tions, live entertainment and free trial sign-ups.


The high-end hand tow- els, officially launched in September, meet customer expectations for Class A of- fice buildings, fine dining restaurants and other top-tier establish- ments. The towels feature an embossed


leaf throughout, representing a simple el- egance that will leave a lasting impression


see and feel, and we are looking forward to giving people a chance to experience the comfort, strength and elegant image,” said Joe Russo, SCA vice president sales & marketing, Away from Home Profes- sional Hygiene North America. “Tork is the world’s leading AfH brand, and we continue to have a consistent commit- ment to our customers. We created this product with them in mind and invite all ISSA/INTERCLEAN attendees to visit our booth, talk to our team about product uses and benefits and sign up for a free trial.” The Tork High-End Hand Towels are also smart – with one-at-a-time dispens-


Las Vegas


ing, renewable and recycled content, and fewer towels needed per visit to reduce overall paper usage and clutter.


Also on display is


the new Tork Xpress Countertop dispenser, a nominee in the ISSA Innovation Award Pro- gram. It is designed for high-end restrooms where style and perfor- mance are critical and


offers finger-proof technology, anti-slip pads and one-at-a-time dispensing backed by Tork’s guarantee of a 25 percent reduc- tion in paper use. To introduce the new line, Tork is offer- ing free two-week trials for its customers so they can feel the difference themselves. To learn more about the product and trials, stop by the SCA booth (#1228) or visit www.TorkUSA.com/FeelFree. n


DRY YOUR HANDS FOR A CAUSE


Cascades is Proud to Support The Breast Cancer Research Foundation® (BCRF) to Help Find a Cure with the Cascades Pink Hand Towels


on consumers. “These towels embody quality you can


Expect new things at Callico.


Cascades Tissue Group introduced its Cascades® Pink hand towels to support The Breast Cancer Research Foundation® (BCRF) in Honor of Breast Cancer Aware- ness Month during the month October, this year. In partnership with BCRF, Cascades aims to help make a difference for wom- en and families affected by this disease. BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding state-of-the-art research world- wide. Cascades Pink hand towels are available for the Away-from-Home mar- ket in multifold and roll formats. Made from 100% recycled fiber and containing up to 50% post-consumer material, these hand towels use a non-harmful dye and are whitened without chlorine.


BCRF has been behind the most signifi- cant breakthroughs in breast cancer over the last 20 years. In 2013 alone, the foun- dation committed $45 million to support the efforts of more than 200 researchers at major medical institutions across the globe. “The Breast Cancer Research Foun-


dation remains at the forefront of science and medicine because of the generous support of partners like Cascades, whose passion for raising awareness continues to make a significant impact in our fight


Cascades goes Pink Visit Booth 2611


to end breast cancer,” said Myra Biblowit, President and CEO of BCRF. Stay on the lookout for the Cascades Pink hand towels in public restrooms! For more information about the Cas- cades Pink hand towels, visit www.afh.cas- cades.com/pink or call us 1-800-246-0711.


Betco Corporation Announces


Partnership with Quick Request member immediately. Quick Request offers Betco partners an


Betco Corporation® has partnered with Quick Request, a cutting-edge smartphone technology to better manage the clean- liness and appearance of stores. Quick Request is a software service that allows customers to use their own smartphones to report problems, request services, and provide feedback. The system allows com- panies to conduct quick inspections of the store from any smartphone. Quick Request records all interactions automatically and notifies any issues to the appropriate staff


innovative solution to increase efficiency, cut costs and boost customer satisfaction and retention, helping Betco build better businesses.


By listening to today’s needs, Betco sets


new standards in Cleaning Innovations That Matter. Betco engineers innovative cleaning programs, products and equip- ment sold through distribution partners internationally. n


New England’s Independent Redistributor 800.225.8476 • callico.com


Blue: 100/52/2/12 Green: 100/9/58/45


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