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Tuesday, November 19, 2013


WALDEN’S CONVENTION DAILY ISSA/INTERCLEAN® 2013


New Facility Product Selection Guide Helps Boost Online Sales Interactive Module Enhances Online Ordering Experience for Customers


Boost your online sales with J&M Tech-


nologies’ new Facility Product Selection Guide, an add-on module to its Internet Order Entry software. The program im-


become acquainted with its ease-of-use,” notes John Manzoian, president of J&M Technologies. “Our new Facility Product Selection Guide recommends items that a customer may not have considered and streamlines the product selection process for those items.” The Facility Product Selection Guide is


integrated into a distributor’s J&M Inter- net Order Entry program and has access to all the distributor’s inventoried items. As the customer moves from room-to-room on the Facility Product Selection Guide, the


program automatically suggests a


mediately recognizes customers as they log-on and provides a “shop-by-room” interactive experience that suggests prod- ucts specific to their needs and facility type.


“Our customers report a significant in- crease in sales overall when they install an online ordering system and customers


number of products in the distributor’s inventory that would be applicable to the facility area and the surface to be cleaned or maintained, such as disinfectants for bed rails in a hospital or degreasers for machinery in a manufacturing plant. Each product displays additional infor- mation and an image for easy selection. At that point, the customer can quickly “click to purchase.“


The interest and use of online ordering


has gained rapid popularity in recent years as end-users discover the ease of using the online option.


One of J&M customers


notes in the first week of having his online order entry operational, a large university


ordered over 20 different products they had never purchased before,


including


200 cases of liners and two dozen poles and squeegees. The customer commented to the distributor, “I like to see what I am ordering,” “This new Facility Product Selection


Guide is a great new application to further drive sales,“ adds Manzoian. “It assures


Las Vegas


no product is overlooked as customers consider each area of their facility and the maintenance needs specific to those areas.”


The Facility Product Selection Guide can be used on mobile tablets, laptop and desktop computers. Visit www.jmcatalog. com for more information or call 330-533- 9000.


Callico Announces New Brand Initiative


Callico has announced the launch of a


new brand initiative. The rebranding will be evident in the unveiling of a new cata- log and redesigned website next month. “We wanted the Callico brand to be much more than a logo and colors.” said Al Nash, Callico’s General Manager. “It has to be the sum total of who we are and what we stand for. We need to reinforce and live up to our values. Our new initia- tive enables each employee to serve our customers better.” The company’s mission to deliver the best customer experience never ends. The new endeavor includes training for employees on practices and operations to align with Callico’s newly defined brand promise. This brand promise is partly em- bodied in Callico’s new tag line, “We de- liver what we say”. The new website brings Callico’s per- sonality and core beliefs online by using real employees and statements directly


Expect new things at Callico.


U.S. Battery Versus Trojan Get The Facts


U.S. Battery has been a supplier of pre- mium flooded deep cycle batteries since 1927. During that time, our golf car bat- teries have been the choice of golf car manufacturers because the product does what we say it will do. Today, U.S. Battery is the leading supplier of deep cycle bat- teries across multiple market segments the world over. XC Diamond Plate Technology has


proven itself as the first real improvement in deep cycle batteries since its inception in 2006. In 2011, we took the next step up to bring you Xtreme Capacity 2 (XC2). One look at our 20 Hour Rate is evidence of the performance advantage of the im- proved U.S. Battery formulation. Recently a very large and well respected


US 2200 XC2 5hr rate @ 181


20hr rate @ 232 100hr rate @ 258


min. @ 75 amps 122 min. @ 56 amps 179 min. @ 25 amps 474


battery expert decided to take measures into their own hands; to find out for themselves which 6-volt golf car battery performed the best. The testing was performed using three state of the art com- puter


controlled


New England’s Independent Redistributor 800.225.8476 • callico.com


Blue: 100/52/2/12 Green: 100/9/58/45


Digitron test ma- chines, designed to discharge the battery pack at


US 2200 XC2 - Highest initial capacity. US 2200 XC2 - Fastest cycle up to full rated capacity. US 2200 XC2 - Exceeds rated capacity. US 2200 XC2 - Highest total energy delivered over a longer cycle life.


For more information or questions, please visitWWW.USBATTERY.COM ©2013 U.S. Battery Mfg., Co. All rights reserved.


Recently a very large and well respected battery expert decided to take measures into their own hands; to find out for themselves which 6-volt golf car battery performed the best. The testing was performed using three state of the art computer controlled Digitron test machines, designed to discharge the battery pack at the proper discharge rate used in the golf


car industry, 75 amps. Each cycle discharged the battery pack down to 1.75 volts per cell, or 100% of useful capacity without damaging the test samples. The battery pack was then recharged at the proper rates, as specified by the respective battery manufacturer’s recommendations, the standard for testing as outlined by the BCI. This process was repeated until the batteries could no longer meet 50% of their rated capacity. As you can see from the chart below, it takes a lot of time and effort to achieve the correct lifecycle test results. We wish to sincerely thank our battery expert for their efforts to accurately and honestly identify performance results versus unsubstantiated claims.


The results are in.


the proper discharge rate used in the golf car industry, 75 amps. Each cycle dis- charged the battery pack down to 1.75 volts per cell, or 100% of useful capacity without damaging the test samples. The battery pack was then recharged at the proper rates, as specified by the respective battery manufacturer’s recommendations, the standard for testing as outlined by the BCI. This process was repeated until the batteries could no longer meet 50% of their rated capacity. As you can see from the chart below, it takes a lot of time and effort to achieve the correct lifecycle test results. We wish to sincerely thank our battery expert for their efforts to accu- rately and honestly identify performance results versus unsubstantiated claims.


U.S. Battery has been a supplier of premium flooded deep cycle batteries since 1927. During that time, our golf car batteries have been the choice of golf car manufacturers


because the product does what we say it will do. Today, U.S. Battery is the leading supplier of deep cycle batteries across multiple market segments the world over.


XC Diamond Plate Technology has proven itself as the first real improvement in deep cycle batteries since its inception in 2006. In 2011, we took the next step up to bring you Xtreme Capacity 2 (XC2). One look at our 20 Hour Rate is evidence of the performance advantage of the improved U.S. Battery formulation.


from customers. A new video posted on the site will showcase Callico’s culture and best attributes. Callico.com will also include an upgraded online ordering plat- form. The company plans to announce a variety of additional enhancements in the New Year.


Callico is a New England family-owned redistributor of janitorial supply and food service disposables. The company is unique because of the level of commit- ment to creating and maintaining long- standing customer relationships. Many of these relationships started by Callico’s late founder, Frank Callahan are still main- tained today by Mark and Chad Callahan as well as the entire Callico team. “We’re still the same company.” said Callico President, Mark Callahan, “We re- alize that our customers appreciate us and the way we serve them. We just want to maintain a culture of continual improve- ment. This initiative will enable Callico to remain strong into the future.”


Independent Test Results.


Blind test from batteries taken directly off store shelf. Neither Trojan or U.S. Battery were involved in testing.


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