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PRODUCTS I BIKLOX


Every Cloud S


Bringing a new product idea to life is a challenging process, one that is often underestimated.


teve Blanks the inventor behind BiKLOX has an innovative new product and has set up his own business. Innovation can be defined as the commercialisation of an idea. As BiKLOX is coming to the end of this process, with a product launch exclusively for sale online in April 2014, Steve tells us how it all began. “I had just bought a second hand mountain bike,” said Steve, “so as I could accompany my wife as we endeavoured to improve our fitness. At the same point I suffered a ruptured Achilles whilst training for a 5-A-Side football competition. I didn’t appreciate the extent of the injury at the time and a few days later (being somewhat stubbornly foolish) I embarked on a 10K


ride. A week further down the line I went along to the local infirmary to get the injury checked out and was put straight into plaster for the first time in my life. As the injury had been left untreated for two weeks I needed an operation that side- lined me for a further six weeks leaving me with plenty of time to think.” And what thinking he did. Steve continued, “Through the course of my rehabilitation I was encouraged by my physiotherapist to continue to cycle as a low impact sport, and set myself a personal challenge to cycle from Manchester to Blackpool raising funds for Christie Charity. A year later I cajoled some friends to enter a series of charity rides totalling 250 miles for some great


causes. I genuinely wish I’d taken cycling up much earlier in life and cannot envisage ever failing to enjoy the freedom it brings. I find cycling helps me to clear my mind and this has certainly helped me to refine the concept of BiKLOX from the perspective of a cyclist.”


“Whilst researching the idea I happened across the Nesta challenge and decided to enter. The competition process provided the drive to refine the idea and produce a working prototype; winning the competition provided the funds to commercialise the idea.”


“I hope to bring a complete cycling security system made up of robust, lightweight and secure products that are both functional and desirable.”


INFORMATION: www.biklox.com


92 www.cyclingworldmag.com


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