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NEWS I FEBRUARY 2014


The Oldest and Largest


Over 28,000 people getting on their saddles and pedalling 54 miles from city to sea – it can only be the British Heart Foundation’s (BHF) London to Brighton Bike Ride. The oldest and largest charity bike ride in


Europe is back in 2014 and will be opening for registration at 10am on Saturday 18 January. This iconic ride sells out fast so be sure to make this date the fi rst entry in your new year diary this Christmas.


The ride will take place on Sunday 15 June 2014 setting off from Clapham Common, South London to the Brighton seafront. Ditchling Beacon is the highest point of the ride at 813 feet, and is a renowned challenge amongst cyclists. In its 39 year history, the BHF London to Brighton Bike Ride supported by Santander has seen over 750,000 people get on their bikes and raise over £60 million to fi ght heart disease. Coronary heart disease remains the single biggest killer in the UK claiming nearly 74,000 lives every year – that’s over 200 people every day. Thanks to the money raised, we’re leading the fi ght against it but there’s still work to do. To fi nd out how you can register for the BHF London to Brighton Bike Ride, visit: bhf.org.uk/L2B or call 0845 130 8663.


GIVE A SPORTIVE CHANCE


Caudwell Children has become the offi cial charity partner for a series of high-profi le cycling sportives to be staged across the UK throughout 2014. The national children’s charity was chosen as the partner for eight of the country’s largest public cycling events in a partnership with specialist cycling events organisers, Kilo To Go, that hopes to help change the lives of disabled children across the country. Staffordshire-based Kilo To Go promote eight of the popular cyclo-sportive events sponsored by online sports retailer, Wiggle, including the Wiggle Cheshire Cat which attracts 3,500 riders and features an exclusive closed road climb of the so-called ‘Killer Mile’ at Mow Cop. Such is the experience and reputation of the Kilo To Go team that they have also secured


6 www.cyclingworldmag.com


an unprecedented closed road climb for the legendary Winnats Pass which forms part of the Wiggle Tour of the Peak event in May. Founded in 2000, Caudwell Children


provide practical and emotional support for disabled children and their families. Riders in the Kilo To Go sportives in 2014 will be encouraged to support the charity through sponsorship and by doing so will receive exclusive incentives and V.I.P hospitality at events. A number of the charity’s celebrity supporters are also expected to take part and help publicise the exclusive partnership. Simon Thomson, Director at Kilo To Go, said: “In looking for a new charity partner we wanted an organisation that would embrace the opportunity to engage with the cycling community and most importantly provide evidence of exactly what the


partnership achieves. Upon meeting the team at Caudwell Children we were impressed with their enthusiasm and their transparency; it is reassuring to know that every penny we raise over the next 12 months will be used to directly change children’s lives.”


The charity is unique in that a generous benefactor covers all of the annual administration and management costs through a personal donation, which means 100% of all direct donations is used to provide support for disabled children and their families. To fi nd out more about the 2014 calendar


of Wiggle sportives and register today visit www.kilotogo.com


To see how your support can change the


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