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BUSINESS STORY I PEDAL NATION


Pedal Nation in High Places


Briefi ng


Setting up Pedal Nation (www. pedalnation.co.uk) was relatively easy. I found a web design company, had a logo designed, registered the trademark and in November 2011 began offering something different: guided tours (no support van) in Denmark and northern Germany. However, the market spoke. These guided only tours met with deafening silence. Regrouping, I returned to the ever- popular LeJog tour, joining forces with High Places (www.highplaces.co.uk), a tour company with 30 years’ experience of worldwide walking and trekking tours. We were perfect partners as they wanted to make in-roads into the UK cycling market. High Places offerd brilliant back offi ce support and, importantly for me, were members of ABTOT and ATOL, so customers’ money was protected. We ran successful Land’s End tours in 2013; Learning my lesson from 2011, I split my time between bike and van. At the end


of 2013 season High Places made an offer to buy Pedal Nation which I couldn’t refuse. It’s been an interesting journey since I watched that group of cyclists take a lunch stop; Pedal Nation is now established in the cycle touring business, proud to be the cycling arm of High Places. In 2014 we’ll again be cycling the ‘el classico’ Land’s End to John O’Groats, as well as our new Road to Vienna tour along the gorgeous River Rhine and River Danube cycle paths. We’ve also got more relaxed tours in Kerala, India and Vietnam, as well as a more challenging ride from Lhasa to Kathmandu.


As for me, I’m signed up to run tours for Pedal Nation until 2015, after that who knows?


INFORMATION:


Pedal Nation www.pedalnation.co.uk


A by-product; the excellent guide


74


www.cyclingworldmag.com


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