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LONDON BIKE SHOW I EVENTS


Action Sports Tour gear, including limited edition Animal Tour merchandise, WD-40 and MBUK magazines. And there’s even more pro riding to be seen in the form of the DMR Pump Track. The UK’s best will race head to head on two 200m tracks over rollers and beams as they bid to become the champion in pursuit of the DMR cash prize.


The Cycling Performance Theatre will return to the show once again in 2014 giving visitors the chance to hear from a range of speakers. From pro cyclists to former pros, coaches to nutrition experts, the timetable will deliver a wealth of experience and knowledge designed to inspire and motivate. The practical side of cycling will also be covered, with talks on bike maintenance and


tuning, providing a well rounded selection of experts to learn from. In 2013, the timetable included Sir Chris Hoy, Jason Cundy MBE and the Sigma Sport Team Launch. Watch this space, the line up for 2014 will be announced soon.


Headline sponsor SEAT will showcase the stunning new Leon ST at the event and offer a test drive. Prior to that, the ST will be really put through its paces in a compelling Adventure Challenge starring a high-profile British adventurer. The challenge will see the spacious and stylish Leon ST demonstrate its versatility, making it perfect for impromptu weekends away and epic road trips.


The celebrity adventurer – soon to be revealed - will make a personal appearance


at the show, bringing the actual ST used with him.


And that’s not all! The London Bike Show will run alongside The Telegraph Outdoor Adventure & Travel Show, the Triathlon Plus Show and the London International Dive Show (Saturday & Sunday only). A ticket to The London Bike Show will allow visitors access to all four shows - offering not only great value for money but the chance to explore new interests making it a jam packed day out.


INFORMATION:


For more information or to book a ticket www.thelondonbikeshow.co.uk


48 www.cyclingworldmag.com


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