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Sales baton passed on

THE sales team from Paper Rose is taking over responsibility for The Art Group greetings cards from January 1.

In the two years after Paper Rose bought

the greetings division, Is It Art has continued to service independent customers, but the work is now being taken in house. “Is It Art have done a great job on our behalf,” said Paper Rose MD Jayne Myers,, “and we thank them sincerely, we plan to bring The Art Group brand into our own sales force and continue the growth of this iconic brand alongside out existing Paper Rose and Avocado Designs. “We are also delighted to launch the new V&A range within The Art Group in January, which is a brilliant addition to our range.”

Martin Nevin, MD of Is It Art, commented 'Following the sale of The Art Group to

Paper Rose, we were delighted to have worked closely with them in the re-establishment of the brand in the independent sector throughout the last two years. “We ourselves have recently re-signed a major long term licensing deal with Blue Mountain Arts across a wide range of products, and this move allows both parties to re-focus goals going into the future. “Passing the Art Group sales baton back to Paper Rose will allow us to take up this new exciting challenge, and we leave satisfi ed in playing our part in preventing this iconic brand from disappearing from the greetings card Industry landscape.”

Jayne added that detailed information on the change will be sent directly to all accounts by post.

0115 986 0115 0115 986 0116

CARD designer and publisher Deirdre Morrison has branched out into digital and won both gold and silver awards for her work. The Tranquil Space Designs founder has invented Galactic Fridge, a children’s art app “for when you just run out of room for all the drawings they do on your actual fridge”. And the invention picked up the

top award in the best photography category at the Appys for the very best in app development and design held in Dublin last month, as well as silver in the best kids’ app section. “One would have been great,” said

Deirdre, “two is pinch me time, so I’m in a little bit of a daze! To tell you how much I wasn’t expecting this, I was invited to the awards – but didn’t go.” Deirdre devised what she calls “the most expensive method in history for cleaning my desk” as an iPhone and Android app that taps into your phone’s camera and saves all your SEE MORE NEWS ON Deirdre goes digital

children’s drawings and artwork. She added: “It also assuages your guilt for binning the originals! Like most kids my daughter is fabulously creative, she draws for hours every day/. Even if I had a barn at my disposal I wouldn’t have enough wall space for everything she produces. “Galactic Fridge is also an amazing way of boosting your child’s confi dence – there’s nothing quite like the validation of seeing your stuff online. It’s the Tony Hart Gallery for the iPad generation.

“I was looking back over Tara’s

stuff with her, and she can see how much she’s improved too – it’s a lovely timeline of her interests and development. “And, it’s got the added bonus of being shareable. I don’t live close to grannies and grandads, so I can easily share the art-love with them using this little app.”

Her long-term ambition is for Girls on film

THE chance to pitch for up to £50,000 is one of the great things about being a future Small Business Sunday winner, as Kerry Jenkins discovered at the #SBS Event 2013. Her company Chirpy Chimp was the second greetings

fi rm to win the monthly title awarded by former Dragon’s Den star and entrepreneur The Paphitis via his Twitter feed. He’s now set up #SBSAngels which enables all winners to pitch for investment of up to £50,000 from the companies Theo invested in while on the BBC show. At the event at Birmingham’s ICC Arena lin December, all the winners had their photos taken with Theo. Kerry was picked because at Chirpy Chimp, they run a personalised service giving customers freedom to create cards from uploading little ones’ drawings, through sympathy to humour and sexy, with their revenge and heartbreaker cards proving very popular. She followed in the footsteps of The London Studio

where founder Soula Zavacopoulos was the fi rst #SBS greetings winner, and also interviewed for a short fi lm shown at the event. “It aired and it was good,” said Soula, “but I had such an amazing surprise later on when Theo came on to speak, in part of his talk he spoke about me! And he put a photo of yours truly on the big screen behind him – what a moment. T: 07762 021523 T: 020 8933 0122

To the power of 10

TEN stores and counting – that’s the achievement of Ross Wallis and his team as they’ve expanded from a single Card Outlet shop to a chain across the north- west in the space of just four months. Card Outlet began in 2008 with the original store in Kirkham, Lancs, where the head offi ce is based, and MD Ross – still only 24 years old – has spent the past fi ve years refi ning his business. “In August this year we were happy with the format we’d created,” said Ross, pictured with his sister and buyer Hannah, and credit manager Linda Evans, “and started to roll out new store openings. We plan to open further stores at one a month. “We’ve been expanding quite quickly


and we just want to let suppliers know we’re here. It’s diffi cult because there can be a confl ict of suppliers in an area so we’re looking for some of the more unusual and niche people.” The company already has a turnover in excess of £2million and has taken on acquisition agent Roger Parker, of Parker & Co Chartered Surveyors, to acquire more stores, aiming to have 50 by 2020. Despite the well-documented

problems Clinton Cards suffered, greetings and stationery retailers seem to be on the rise as shown by the expansion of Blott and Scribbler – and now Card Outlet. T: 0161 850 3840

Galactic Fridge to be integral to the online community she’s been building since bringing out the fi rst version with the goal of helping parents understand creativity is an important as maths, languages and science. Deirdre explained: “I still need

parents and kids trying out the app and coming back to me with feedback,” so she’s asking people to download Galactic Friday on iTunes or Android Marketplace and pass it on to people with children if you haven’t any yourself. T: 028 9047 2022

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