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CHRISTMASCARDS&WRAP


Monumental overhaul adds extra quality


AFTER revamping their entire range for Christmas 2013, once again The Art File has come up with a fantastic selection of Christmas Relation Cards, Luxury Boxed Cards, packs of 10 cards and, of course, their Charity Pack collection for the new year. The Art File Christmas relation cards have had a monumental overhaul, the collection now consists of different sized cards, with handmade fi nishes, adding that extra bit of quality for that special someone in your life at Christmas.


Charity Packs have always been a big part of their Christmas Collection – they work with CLIC Sargent, the children’s cancer


charity, and publishers Ged and Karen Mace (pictured) are grateful for customers’ support which has raised more than £40,000 through the sales of the packs since their launch. Their luxury boxed cards are a great idea for those who would rather send quality, rather than quantity. Presented in a lovely box, these larger cards come with some truly gorgeous fi nishes. The packs of 10 cards have been one of the most popular with Art File customers in 2013 as the two-design pack offers customers just a little bit more to choose from.


T: 0115 8507490 www.theartfi le.com


Massive choice in just two feet GIVING customers the opportunity to choose


from a wider range of cards than a retailer’s available footprint normally allows, is a signifi cant advantage of the innovative CardCreator kiosk from LiveLink. Taking up just 600mm – or two feet - the size of a kitchen unit, the CardCreator Pro already offers well over 2,000 greetings card design templates with more being added all the time. As seasons change and special occasions come and go, the CardCreator updates ranges automatically and at no extra cost to the retailer, so the latest designs are always available. Almost all the cards are editable by the customer, making the range of fi nal card designs almost limitless. It’s possible to personalise the front text, colour, inside message and even for the customer to insert their own photographs. As long as the store has an internet connection, the user can upload any of their amusing or


24 www.greetingstoday.co.uk


touching images stored on smart technology such as iPhone or tablet, or from social media such as Facebook, Twitter, Instagram and Picasa to make their card truly special and unique. LiveLink’s CardCreator kiosk can produce instant gifts too, with excellent potential for increasing your shop’s margins yet further not only in the festive season, but all year round. Personalised phone covers, picture blocks, glass coasters, snow domes and many other quality gifts can all be produced in a couple of minutes in store for the customer to take away with them and give alongsde the cards.


T: 020 7183 1411 www.livelinktechnology.net


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