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CHRISTMASCARDS&WRAP


It’s Christmas! D


ROWNING in Christmas is a feeling folk often get around this time of year as one festive season is hardly over before new designs and products are on offer for the next.


With Christmasworld, Top Drawer Spring and Spring Fair trade shows all looming, publishers and designers have been working their jingle-belled socks off to make sure the fi rst items are ready for viewing. While the charity card is a huge part of Christmas – see last month’s issue of Greetings Today for the full lowdown – there are plenty of other beautiful designs and ideas out there.


Danuta Johnson, of The Olive Branch in Addingham,


West Yorkshire, said: “Christmas card sales have been good this year. The individual ones are the fi rst to start selling and the packs sell more last minute. “The charity packs always sell best as everyone likes to feel they are giving something back.” With retailers starting their festive push early, that’s why publishers have to be up to speed, as Christine Taylor, of Daisy Taylors in York, explained: “Christmas starts in September for us because we have a lot of tourists in the city it always starts early. “By mid November we were well up on last year’s Christmas card sales. The rise in postage doesn’t seem to have put anyone off – in fact we’ve probably tripled sales.” With three new ranges – Fudge & Friends, Yuletide


Velvet and Christmas Cameos – about to be revealed at Spring Fair, Jonny Javelin’s designers are well ahead with their planning for December 2014, Owner Jonny Spears said: “We put a lot of effort into


● Festive fallout - Sue Smith under the Christmas stock cosh at her shop Paprika in Somerset.


our Christmas and it certainly pays off. So much so that I think a lot of shops would be disappointed if we didn’t come up with goods. I think 2014 could be our best yet.” UK Greetings have a very large new offering and PR and digital media manager Lorna Bunnell explained that key caption areas they’ve made sure to address are religious and remembrance. “The custom of remembrance greetings has seen


growth in popularity in recent years,” she said, “our designs feature sensitive, from-the-heart verse and prose, helping put into words sentiment that is diffi cult to express.


Just the right mix


LING Design’s 2014 Christmas range is full to the brim with just the right mix of traditional, cute, contemporary and nostalgic ranges to cater to all ages and tastes. All are produced to the highest quality and beautifully


presented in individual cello bags. Among the new ranges are Woodland, a beautifully-painted whimsical range with a strong nostalgic feel, Snowfall is made up of very atmospheric snowy scenes and there’s Santa – which does what it says on the tin by featuring an array of jolly Mr Claus designs with a whimsical twist.


T: 01892 838574 www.lingdesign.co.uk


Eat, drink and


be merry MERRY Little is My World’s range specially for Christmas and has always been a best- seller, including cards based on their popular Eat Me Drink Me recipe cards and the beautiful Vintage designs.


Their latest additions to the range are bold, bright and colourful word cards based on everyone’s favourite Christmas songs – from Love And Joy to Donner And Blitzen, these eight gorgeous designs bring the fun back to festivity!


T: 0191 305 5165 www.myworld.co.uk


20 www.greetingstoday.co.uk


What do you mean, you’re still eating turkey curry? We might have just made it back into work after the family fun and revelries, but retailers have to be quick off the mark to start ordering for Christmas 2014.


“We have lots of glorious designs for the key


caption area of religious greetings cards featuring favourite themes and wording.” The UKG offering is informed by perceptive consumer insight from their indepth market research and includes the best from their brands, such as Gibson and Camden Graphics, as well as complementary wrap ranges available in bags, rolls and sheets.


Publishers are also adept at doing something


different, and fi lling all sorts of niches that appear, as Jon Kidd from The Gay Card Company, revealed: “LGBT cards are a niche, but with same sex marriage now legalised, we have seen a tremendous growth in sales both online and through our retailers.” And their creative director Kevin added: “Connecting with customers online gives us great insight to their personalities, allowing our design process to consumer led.” Humour is a growing genre in Christmas cards with ranges such as Festive Follies from Cremated Egg offering everything from the mild through to the downright wicked to brighten up anyone’s Christmas. While the photographic fun from Avanti and Chaz &


Dave’s Santa’s Sagas are a nice tongue-in-cheek way to put a smile on people’s faces at what can be a stressful time of year for customers, retailers and publishers alike.


(already)


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