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licensing news Book your friendship

THE best-selling Photocaptions range from Cath Tate Cards has been turned into a series of gift books in a licensing deal with the fi rst one released this month. Packed with wit, wisdom and a touch of irreverence, Friendship is the fi rst

of three to be released this year as Anova Books pull together the best of the Photocaptions card range with each book pairing 50 beautifully-coloured vintage photos with the perfect witty caption. With 112 pages in each, Manhood and Getting Older are set to follow in the series published under Anova’s imprint Portico and distributed by HarperCollins. 020 8671 2166

Turtle-y hot properties

TEENAGE Mutant Ninja Turtles and The Simpsons are lining up in the Hallmark stable for 2014 as the company launches a host of hot new licences. Targeting fi lm fanatics with the 2014 blockbuster Teenage Mutant Ninja Turtles and key events such as the Simpsons’ 25th anniversary, each new licence has been carefully selected to allow Hallmark customers to capitalise on the latest consumer crazes.

As well as external licences Hallmark have also developed two of their own new ones, following in-depth consumer research. Due to be unveiled in the fi rst quarter of 2014, both new lines promise to tap into the growing consumer demands for fresh, cute products and make the most of Hallmark’s creative credentials. T: 0800 902 0900

Noah leads launches

FUN, adventures and friendship is the basis of Noah’s Park, the exciting new pre-school property from Gemma. Targeting boys and girls aged two to fi ve, the latest own-brand launch

from the top UK licensed greetings publisher following the success of Gem Fairies sees each character having unique qualities and personalities that children can identify with. Leader Noah The Lion is funny, fearless and playful. Other key characters include his sidekick Zeb The Zebra, Obi The Giraffe, Mia The Meerkat, Kip the Monkey, Jed The Elephant, Orla The Ostrich, Rudy The Rhinoceros, and Penny the Porcupine who’s the listener of the group. The brand has been created in-house by Gemma’s award-winning studio and will launch in-store in April 2014 with cards, wrap and party products. T: 01264 388400

people news Filthy fun is pretty GRIM

THE extreme mud run known as the GRIM Challenge didn’t daunt the team from Card Connection as they tackled it for the second year running. Four of their team from the Farnham head offi ce of the

UK Greetings-owned card publisher and franchisor set off with 2,600 other nutters to run through mud, over tyres, logs and hills to complete the eight-mile extreme challenge last week. “We have recently rebranded,” said runner and MD Michael Johnson, “and our new corporate tag line is We Make A Difference so it seemed fi tting that the team got together to complete this tough challenge which we hope will make a difference for Macmillan Cancer Support.

“As a company we support various charities throughout the year but the


GRIM Challenge is certainly the fund raiser that requires the most commitment!”

Business development manager Andy Bull, senior

creative manager Kelly Courtenay, studio supervisor Cara Moore and Michael negotiated mud, obstacles and ran, waded, swam and crawled through icy water to complete the GRIM Challenge which has been described as the “fi lthiest thing you’ll ever do” and takes place at various locations across the UK.

Michael added: “The Aldershot challenge is held on the Army’s vehicle testing tracks so threw up some real challenges including numerous water obstacles and a very smelly bog. “However, we did it, survived it and even enjoyed it!” T: 01252 892300

Following success

A NEW licensing deal between Glick and Wendy Jones Blackett has resulted in a stunning about-to-be-released new range of gift wrap and bags. The new WJB range of Glick products follows their successful format of working under a licence agreement with top-end greetings card designers and ranges, such as Paper Salad and Pizazz. Glick director Becky Dobson said: “We have no doubt that

the Wendy Jones Blackett concepts will offer our customers a truly exciting and innovative gift wrapping solution and will complement the already successful gift wrap and accessory offer.” Available from this month, the new range will be on show on the Glick stand at Spring Fair, from February 2-6, at Birmingham’s NEC. T: 01274 655980 SEE MORE NEWS ON

A new direction

PEARTREE Heybridge have strengthened their management team with the appointment of Louise Martin as a director.

Louise has worked with the company for nearly 10 years, most of her time being spent developing their product range and organising their supply sources. As well as continuing in her day-to-day role and becoming involved in all aspects of the business, Louise will also contribute to the planning and implementation of Peartree Heybridge’s future strategy. 01423 876311

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