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exhibition news


THE doors at Christmasworld open on January 24 to presents the latest products and important trends for the festive decorations sector – a day later, Paperworld and Creativeworld welcome visitors to their sectors. Numerous services before and during these events make it easier for visitors to plan and optimise their time at these fairs – Paperworld is the leading international trade show for paper, offi ce supplies and stationery, while Creativeworld shows art and craft supplies. Well before visitors make their way to Frankfurt am Main, the exhibitor search engine and the newsletter help them plan and, thanks to the supplementary information, ensure a successful time at the fair.


The full list of exhibitors at Paperworld has been


released so visitors can now look through to plan their trip around more than 1,600 exhibitors, including 209 greetings publishers and 46 licensing companies and designers and from across Europe and the world, with 193 listed as providing gift paper and 51 for ribbons and bows. Among them are Aligator from Poland, Germany’s Artebene, Bohemia Paper from the Czech Republic, Cats On Appletrees of Dresden, Indonesia’s Cermai Makmur Abadi, Italy’s Cromo, Go Stationery from England, Kaleidoscope gift wrap from the Netherlands, and many more.


Paperworld is organised by Messe Frankfurt and runs at their showgrounds in the German city from January 25-28 alongside sister shows Creativeworld and Christmasworld, which begins a day earlier and was mentioned on Channel 4’s Liberty Of London TV show looking behind the scenes at the famous store when MD Ed Burstell proudly showed his invitation on camera. At the event, Webchance is a series of presentations


geared towards stationery retailers who lack experience in online marketing or retailing. The academy debuted at


Tendence consumer goods trade fair in August and its success has led show organisers Messe Frankfurt to roll out the presentations across all their events. The next one will be


on the fi nal day of the triple show when, in the Christmasworld forum Hall 8.0 D11, various


web experts will be outlining the opportunities and developments relating to online marketing and retailing, and retailers will be talking about moving into selling on the internet and their route to becoming multichannel providers. Ruth Lorenz, Messe Frankfurt’s vice-president of new events, said: “The popularity of Webchance among visitors last August made it clear to us that


www.greetingstoday.co.uk SEE MORE NEWS ON Doors about to open


Triple fair starts international trade show season in style


many retailers have a great need for information about online retailing and marketing. This being the case, we decided to supplement existing trade fairs by integrating Webchance topics in their presentation platforms.” Cordelia von Gymnich, vice-president of consumer goods and entertainment, added: “We aim to give our trade visitors valuable impetus regarding the additional sales and advertising channels offered by the internet.” In a series of highly-accessible presentations which will be translated simultaneously into English, retailers specialising in paper, offi ce supplies, stationery, arts and crafts materials and festive decorations will be insight into topics such as search engine marketing, preparing newsletters and setting up user-friendly online shops. Among the speakers is Betina Hasper, marketing director at online offi ce supplies retailer Kaut- Bullinger, who will be reporting


on ways of combining digital and traditional channels and on the tools required for a successful online strategy. Rainer Schmelzle from e-commerce agency and web


shop producer ElectronicSales will be demonstrating how to develop a concept for upcoming e-commerce projects. “Legal stumbling blocks in e-commerce” is the fi nal


presentation where Dr Jan Rasmus Ludwig and Tim Christopher Caesar, from law fi rm Schulte Riesenkampff


Grab a golden ticket


TO MARK the 50th anniversary year, a golden theme will run throughout this year’s Giving & Living trade show in Exeter. As well as being retailers and


buyers’ fi rst opportunity of the season to see the very latest new and exclusive 2014 product ranges, there will be 200 winners with 50 golden tickets given away


at the show each day. Among the 200 prizes on offer


are chocolates, sparkling wine, books, calendars, prints, a £200 voucher, a year’s free membership of the GA, and two weekend breaks for two! With more than 70 greetings and stationery exhibitors – including Mint Publishing, Velvet Olive,


10 www.greetingstoday.co.uk


Furzedown Gallery, Jonathan Glick, Southfi eld, Pyramid International, Splimple and Avanti Press – among the stands, there’s plenty to see at the show from Sunday to Wednesday, January 12-15 at the Westpoint Arena near Exeter. All the details to plan your visit to the show are on the website. www.givingliving.co.uk


Rechtsanwaltsgesellschaft mbH, will be talking about legal requirements relating to publication details, data protection when dispatching newsletters, and brand and domain law. Even before the doors open, visitors can use the online exhibitor search engine to prepare in detail for their time in Frankfurt am Main, there’s also a Navigator smartphone app, free to download for iPhones and Android systems, and complimentary internet access. Visitors who buy their tickets over the internet before coming to the fair enjoy many benefi ts, being able to print them out on the spot as well as saving money with an online day ticket at €20 instead of €26, and an all-event season ticket €42 rather than €62 – and they count as tickets for local RMV-operated public transport. The travel package from show organisers Messe Frankfurt includes a fully fl exible German Rail – DB – return ticket with no fi xed train connections, show season ticket and catalogue and can be booked online https:// tickets.messefrankfurt.com until January 19. There are also cheaper fares and special conditions available for Lufthansa fl ights when you use the access codes – Christmasworld DEZAQAX, Paperworld DEZAQAE, Creativeworld DEZAQAH – in the box marked “Zugang zu Ihrem Lufthansa Angebot” or you can book via IATA travel agents. www.christmasworld.messefrankfurt.com www.paperworld.messefrankfurt.com www.creativeworld.messefrankfurt.com https://tickets.messefrankfurt.com


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