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... Salmon Safe, continued from page 23

about the role farmers play in protecting healthy and functioning ecosystems essential to salmon.

Growing development pressures on our watersheds have put salmon and their homes increasingly at the forefront of social consciousness. In 2013, pacific salmon were named as BC’s official fish emblem, and during summer salmon regularly dominate the head- lines. So there is no question that salmon conservation is an important issue for British Columbians. For BC consumers who increasingly expect environmentally- friendly choices in the marketplace, Salmon-Safe pro- vides a reliable certification that has proven successful in the United States and is now gaining recognition in BC.

“Salmon-Safe is still a new brand in BC and it will take time before the average consumer will recognize it. But when customers see our Salmon-Safe sign at the Farmers Market, they ask what it is about,” says Andrew Arkesteyn-Vogler of Crisp Organics, “and the early adopters are interested in it.” For farmers like Andrew, becoming Salmon-Safe has little to do with

attracting new customers; the program simply aligns with what he believes in. For him, it’s an opportunity to “drive change by inspiring other farmers to become better stewards of the land”.

Costanza Testino works for the Pacific Salmon Foun- dation as the Salmon-Safe B.C. Program Manager - Agriculture Initiative. She delivers high profile educa- tion campaigns and works with an extensive network of stakeholders to raise the profile of Salmon-Safe and promote certified farmers.

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BC Organic Grower, Volume 17, Number 1, Winter 2014

Page 29

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