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Sturgess Motor Group Singer distributors 1932 - 1970


the business at the age of 16, the start of the family involvement which continues today. In the early ‘30s Sturgess became distributors and dealers for Singer, a relationship that was to continue until the marque’s demise under the Rootes Group. Frank obviously had a liking for the sports Singers as records and photographs show he competed in trials in at least four different cars.


spent several years in Australia and on his return in 1897 began to assemble his own high quality cycles at his first premises in Shaftsbury Road, Leicester but with business prospering amove to nearby Narborough Road was necessary with additional capacity for the sale of motorcycles especially those manufactured by Rover. Rover had a very similar early history to Singer, switching from sewing machines to bicycles in 1869, motorcycles in 1902 and shortly after produced their first car. As a result Sturgess became Rover dealers with impressive new premises in Braunstone Gate which was to serve them well for the next 40 years. Distributorships for Belsize and Maudesley were added, giving the company a foothold in the commercial vehicle market and despite the war, expansion continued apace. In 1922 Frank G. Sturgess joined his father in


It was my pleasure recently to meet Robin Sturgess who wanted to show me some photographs of Singers competing in various events mainly in the 1930’s. However, it became very apparent that there was a lot more to the story than just ‘some photos’! Walter Edwin Sturgess, Robin’s grandfather


End Trial, a Premier Award on the 1935 MCC Sporting Trial and a Silver Award on the 1938 Exeter Trial in that most unlikely of trials cars a 12hp Coupe. These were only a small number of his awards as is shown in a picture that appeared in PopularMotoring April 1936 of Frank with yet another car JU 7527 and at least 15 ‘pots’ on the bonnet. Seen in the next column are also JU 4094 with


Frank driving in the 1934 Thatcher Trial and JU 5314, a 1935 Le Mans 4 seater in the 1935 MCC


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Frank won a Premier Award on the 1934 Lands


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