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Trial Reporter Editorial Board


Editors-in-Chief Elliott D. Andalman Richard P. Neuworth


Chaz R. Ball John J. Cord David V. Diggs


Nathaniel C. Fick, Jr. Ellen B. Flynn Elisha N. Hawk Annie B. Hirsch Sharareh B. Hoidra Stuart L. Lipshutz Gregg H. Mosson Jeanne M. Ripley Eric N. Stravitz


George S. Tolley, III David J. Wildberger


Publishers


David B. Walls, CAE, CMP Alison Dodge


Trial Reporter is a quarterly publication of the Maryland Association for Justice, Inc. (MAJ). It is a forum for the bar, bench and others concerned with the civil trial practice and the administration of justice. We encourage your views and opinions. Letters, articles, and proposals may be submitted to the publishers.


Statements and opinions expressed in editorials, articles and commentaries are those of the authors and not necessarily those of MAJ. Publication of any advertiser’s claim or of any author’s statement, opinion or commentary should not be construed as an endorsement by MAJ. Trial Reporter will not be liable for loss or damage incurred from any advertisers published.


Trial Reporter is property of MAJ and its contents maynot be reproduced or reprinted without permission from MAJ Publishers.


Maryland Association for Justice, Inc.


6240 Old Dobbin Ln. Ste 100 Columbia, MD 21045


Phone: (410) 872-0990 T Fax (410) 872-0993 www.marylandassociationforjustice.com


Also in this Issue 3


President’s Message Lawrence S. Greenberg


53 57 In Memoriam - Roger Greenberg


Appellate Watch Cary J. Hansel, III


Trial Reporter / Winter 2014 1 47 41


Featured Articles 7


17 25 33


Key to Search Engine Optimization: Visit the Zoo Robert K. Jenner


The Ethics of Internet Advertising: Content, Maintenance and Disclaimers Lydia E. Lawless


Practitioners’ Guidelines for Attorney Advertising Stephan Y. Brennan


Person-to-Person Networking Helps the Solo and Small Practice Attorney Build Relationships that Last Nathaniel Fick


Social Media Abuses John J. Cord


LinkedIn Endorsements: A Question of Legal Ethics? Elisha N. Hawk


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