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Legal Marketing


media giant. COO Sheryl Sandberg estimates that number to grow by about a million per month. Creating a professional website and social media


accounts opens lines of communication via email and message boards; fresh and relevant website content establishes you as a professional and a leader in your field. The downside to virtual networking is it requires constant attention in posting fresh content and answering messages – people avoid websites with stale information and contacts who do not reply to messages.


36 Trial Reporter / Winter 2014


How to Use Person-to-Person Networking to Develop Long-standing Relationships


Increase your revenue stream and your professional


footprint by using person-to-person networking to develop long-standing relationships with clients and other attorneys. You can use person-to-person networking skills to meet new clients, provide optimal case outcomes, and foster a relationship that continues for years after the judge strikes the gavel. There are four basic steps to person-to-person


networking:


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