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Legal Marketing


include the name of at least one lawyer responsible for its content; (e) each advertisement must disclose whether the client will be liable for any expenses where the advertisement indicates that no fee will be charged in the absence of a recovery; and (f) each lawyer shall be personally responsible for compliance with the Rules and shall be prepared to substantiate such compliance.


Law firm websites and internet advertising may


provide valuable information to anyone with internet access about the law, law firms, lawyers and the value of legal services. Additionally, websites provide some of the cheapest and most effective advertising for lawyers and mayhelp create credibility, branding and networking opportunities for lawyers and law firms. The benefits of a website are obviously undermined if the website contains false or misleading information. Lawyers must be cognizant of the roles websites play. While it may simply be thought of as an advertising vehicle for the law firm, in the most basic way, it also represents our profession to the public. It is therefore wholly appropriate that


22 Trial Reporter / Winter 2014


the lawyer responsible for the website will find herself answerable in discipline to a failure to heed the require- ments of the Rules of Professional Responsibility.#


Biography Lydia E. Lawless is an Assistant Bar Counsel at


the Attorney Grievance Commission. Prior to joining the Attorney Grievance Commission, Ms. Lawless worked at a small firm in Bethesda, Maryland where she handled civil litigation with a focus on fiduciary litigation. A Maryland native, Ms. Lawless is a 2003 graduate of the University of Maryland where she received a B.A. in history and a 2007 graduate of the American University Washington College of Law. Ms. Lawless has published articles in The Maryland Litigator and The Maryland Bar Journal and has presented programs at the Maryland State Bar Association Annual Meeting, Maryland Association for Justice and multiple local bar associations. Additionally, Ms. Lawless regularly coaches mock trial teams who compete at national competitions on behalf of American University Washington College of Law.


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