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Legal Marketing


Engage Socially Most firm websites offer a phone number and


contact form, but no other options for interacting with the firm. This is a mistake. Social media marketing is all about relationships. That means Facebook, Twitter, Pinterest, YouTube, Google+ and many more.


Create Social Signals


Social signaling and online searches are fast becoming intertwined. Search engines like Google are smart enough today to understand people and relationships. If you want to enhance the SEO of your website or blog, you should use several methods to create a strong social presence. Publishing press releases, writing whitepapers, blogging, sharing videos and creating webinars are some of the proven techniques to boost your site’s SEO.


Engage Audience via Social Platforms


The level of competition in the SEO industry is continuously increasing. Social media provides you


with an opportunity to bolster your search optimization strategy and beat out competitors quickly. Whether it’s Facebook, Twitter, Google+, or newly rolled out platforms like Pinterest, you need to keep your target audience engaged. It influences rankings! In any case, you should know the etiquette and strictly abide by the terms and conditions of each social platform you use.


Blogs


Stop cranking out one post after another. Thequality of the content that you create has a major role to play in search rankings. Focus on creating content that can go viral in a matter of minutes. Produce content that can live on the Web for a long time to come, i.e. “evergreen” content. Try to match your content and tags with the “intent of the query” by focusing on the most relevant keywords in your industry.


At Janet, Jenner & Suggs, we encourage interaction through blogging. Four to five of us regularly blog


12 Trial Reporter / Winter 2014


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