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Tosca Reno

Fitness model, motivational speaker and New York Times best-selling author of Your Best Body Now and the Eat-Clean Diet® series

Q: Can you describe for canfitpro members what it is that you do within the fitness industry?

A: I’m the New York Times best-selling author of Your Best Body Now and the Eat-Clean Diet® series, which has sold more than two million copies worldwide. In addition to pioneering the Eat-Clean movement, I’m also a certified Nutritional Therapy Practitioner, fitness model and motivational speaker. I sit on the board for the Nutritional Therapy Association (NTA) and the Canadian College of Naturopathic Medicine (CCNM) and have also been a guest on several national TV, radio and web programs, including Good Morn- ing America, The Doctors, The Suzanne Show, Steven and Chris and The Early Show on CBS. I am also currently working with Dr. Roizen at the Cleveland Clinic on health and wellness programs.

Q: How long have you been active in this role?

A: Fourteen years ago, at the age of 40, I discovered the power of eating clean and weight training. It helped me transform myself from an overweight, miserable and unfulfilled person into a strong, fit woman who had suddenly found her passion and purpose. My goals changed from spending a quiet evening with some chocolate, cheese, and the couch to helping as many people as possible discover the benefits of eating clean.

Q: What do you love about what you do?

A: I love empowering women around the world to new levels of nu- trition, fitness and wellness. It doesn’t get better than when my fans come out to meet me at fitness shows and tell me how The Eat-Clean Diet® has changed their lives. Whether they’re talking about how they no longer need to take certain medications because their health and weight have improved or how they are now able to set a better example for their kids, it all inspires me to keep doing what I do.

Q: What is the most memorable career experience for you to date and why?

A: Of course, there are the milestones like becoming a New York Times bestselling author, having my soon-to-be released book pub- lished by Random House or discovering that Angelia Jolie follows my Eat-Clean principles, but I would have to say that each person who shares their story with me is also a deeply memorable experience and it is why I do what I do. Being able to help and inspire people is a true gift that I don’t take for granted.

Q: What is the biggest mistake you’ve made and how have you learned from it?

A: I think my biggest mistake was believing my life was over at 40. The fact that so many years had passed and I still wasn’t living a purposeful life was a cause of great anxiety and sadness for me, which was compounded by the fact that I was obese and ill. But I’ve learned that you have to get to your worst place before you finally get better and that’s what I did.

Q: You’ve had the opportunity to travel the world experiencing fitness. Are there any interesting stories you’d like to share with canfitpro members?

A: No matter where I have travelled, from North America to Aus- tralia, Bangkok to France, the language of fitness is spoken in truly individual ways. The gym may be the place where we envision most of that physical work taking place but more and more I am seeing trends towards fitness occurring in places that suit the individual. In Australia on the Gold Coast, with the weather being spectacular and the ocean right at your feet, I saw people kite surfing, running, cycling and training for marathon swims; I saw similar activities occurring on Bondi Beach; and I, myself, ran along the Sydney harbor, the iconic Opera House over my shoulder. In Bangkok, a city sometimes known as a concrete jungle, it is easier and perhaps safer to train in a gym. In Paris, take your physicality to the road or cobblestone streets with a pair of sturdy walking shoes or a bike. The trend now no matter where you live, is to indulge in physical

exertion through whatever means possible and lately that trend has been functional fitness in the form of CrossFit and hybrid fitness training. I think it is just the work of the people. Worldwide we em- brace this new language and make it work for us in our own terms.

Q: What do you believe sets certain people apart from the rest? Why do some instructors for example, have standing room only or some personal trainers are always in demand?

A: I think passion is the secret ingredient. When you have this, you’ll put in the extra effort, often without it feeling like effort, and it shines through no matter what you’re doing. In an instructor situation, if the person in charge is passionate about what they’re doing, they’re going to always want to keep learning and improving, which benefits their students. They’re also having fun which makes the whole experience that much more enjoyable for all involved.

Q: What advice can you share to those new to the field in order to be successful?

A: As I like to say, you’ve got to “own your own”—accountability is key. Your success or failure is all up to you. Work hard, keep your ego in check and don’t be afraid to ask for advice from experts. Stay strong, see the vision in your head and then get out there and pursue it!

Q: Is there anything else you’d like to add?

A: I often I hear people say, “It's too late for me to change” and I just want to stress that it is never too late. I’ve heard from women in their 70s and even 80s who have started eating clean and work- ing out, and are reaping the rewards. I just want people out there to know that if I can do it, they can too.

For more information or to contact Tosca Reno, visit and

NOVEMBER/DECEMBER 2013 canfitpro 53

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