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It’s just a few months until the world’s celebration of romance is upon us. LAUREN MORTON investigates the jewellery industry’s echoes of the Valentine’s Day mood.

secretly dream up plans to surprise and excite their partners. It’s an opportunity to pull out all


Tresor Paris - Cheri Blanc women’s bracelet in 18 carat gold plated silver bracelet pavé set white Tresor crystal heart.


Argent women’s bracelet in white crystal-silver set with 18 carat white gold and round diamond.

Tresor Paris - Delicieux BELOW

the stops and raise a smile (or even a smirk) on your signifi cant other’s face. Tradition dictates that chocolates, fl owers and jewellery are the go-to choices. A huge variety of gifts fi nd their way onto shop shelves, and often then into sock drawers to stop unwanted eyes from falling upon them until the big day. It’s worth noting though, that it

wasn’t always steeped in romanticism. As an internationally recognised celebration, Saint Valentine’s Day actually came from a fertility ritual: anything but a romantic walk in the park. It wasn’t until the last few hundred years that cards and gifts became the norm – the advent of

very year, in the weeks leading up to 14 February, couples around the world

nationalised postal systems meant cards and gifts could be sent anonymously. Inevitably, the day has become more and more commercial, and today, one billion cards are sent worldwide every year, the second biggest card-sending occasion after Christmas. Even so, it was

still a long time before jewellery became a prominent gift for the occasion – arguably the widespread appeal of Valentine’s jewellery gifts had only fully materialised by the 1980s. Now its appeal is vast, with many men choosing Valentine’s to pop the question (having bought a diamond of some description beforehand), hoping to hear that resounding ‘YES’. Diamond engagement rings and the coveted eternity ring, which is erring away from being a traditional 10-year anniversary gift, have both become the

foremost choices. Common designs have

embodied the day for years: hearts, roses and cupid motifs are commonplace. TRESOR PARIS embraces the use of the traditional heart motifs as the iconic symbol of love, but it isn’t always about sticking to tradition. Any frustrated boyfriend who has the imagination to do something diff erently will want other options. Tresor, which tries to off er some alternatives, says: “The use of hearts for Valentine’s Day tokens has been debated over several years. For us it is not about replacing the age old symbols, rather, we are keen on updating them and providing alternatives.” Adding a modern spin to a classic

can be hard: many styles and designs have already been done. It means that the unique style that Tresor Paris wants to achieve can sometimes be diffi cult. The fi rm adds: “Any shape, if repeated without change, can become over-used but if you can take something as simple as a heart

32 | Jewellery Focus | November 2013

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