This page contains a Flash digital edition of a book.
FOCUS ON


FOCUS ON: VALENTINE’S JEWELLERY


It’s just a few months until the world’s celebration of romance is upon us. LAUREN MORTON investigates the jewellery industry’s echoes of the Valentine’s Day mood.


secretly dream up plans to surprise and excite their partners. It’s an opportunity to pull out all


E


Tresor Paris - Cheri Blanc women’s bracelet in 18 carat gold plated silver bracelet pavé set white Tresor crystal heart.


RIGHT


Argent women’s bracelet in white crystal-silver set with 18 carat white gold and round diamond.


Tresor Paris - Delicieux BELOW


the stops and raise a smile (or even a smirk) on your signifi cant other’s face. Tradition dictates that chocolates, fl owers and jewellery are the go-to choices. A huge variety of gifts fi nd their way onto shop shelves, and often then into sock drawers to stop unwanted eyes from falling upon them until the big day. It’s worth noting though, that it


wasn’t always steeped in romanticism. As an internationally recognised celebration, Saint Valentine’s Day actually came from a fertility ritual: anything but a romantic walk in the park. It wasn’t until the last few hundred years that cards and gifts became the norm – the advent of


very year, in the weeks leading up to 14 February, couples around the world


nationalised postal systems meant cards and gifts could be sent anonymously. Inevitably, the day has become more and more commercial, and today, one billion cards are sent worldwide every year, the second biggest card-sending occasion after Christmas. Even so, it was


still a long time before jewellery became a prominent gift for the occasion – arguably the widespread appeal of Valentine’s jewellery gifts had only fully materialised by the 1980s. Now its appeal is vast, with many men choosing Valentine’s to pop the question (having bought a diamond of some description beforehand), hoping to hear that resounding ‘YES’. Diamond engagement rings and the coveted eternity ring, which is erring away from being a traditional 10-year anniversary gift, have both become the


foremost choices. Common designs have


embodied the day for years: hearts, roses and cupid motifs are commonplace. TRESOR PARIS embraces the use of the traditional heart motifs as the iconic symbol of love, but it isn’t always about sticking to tradition. Any frustrated boyfriend who has the imagination to do something diff erently will want other options. Tresor, which tries to off er some alternatives, says: “The use of hearts for Valentine’s Day tokens has been debated over several years. For us it is not about replacing the age old symbols, rather, we are keen on updating them and providing alternatives.” Adding a modern spin to a classic


can be hard: many styles and designs have already been done. It means that the unique style that Tresor Paris wants to achieve can sometimes be diffi cult. The fi rm adds: “Any shape, if repeated without change, can become over-used but if you can take something as simple as a heart


32 | Jewellery Focus jewelleryfocus.co.uk | November 2013


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52