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Healthy Mom&Baby Reader Survey  Complete our survey and become eligible to win a $319 Graco FastAction™ Fold Jogger Click Connect™ Travel System in


Chili Red, along with other prizes in our sweepstakes drawing. You must complete the survey and enter the sweepstakes as described in the rules by 12/31/13 to be eligible to win. We value your opinion; we promise not to share your name or personal information without your permission. Prize winners will be contacted by Healthy Mom&Baby for permission to share contact information with the prize donors in order to ship the prizes and publish their name as the prize winner. The name of the winner(s) will be announced at Healthy Mom&Baby’s sole discretion on its website and/or social media.


You may complete this survey online at http://bit.ly/hmbsurvey or mail this completed form to Healthy Mom&Baby Reader Survey, c/o AWHONN, 2000 L St., NW, Suite 740, Washington, DC, 20036. All entries must be completed or postmarked by 12/31/2013. (See sweepstakes rules on p. 58).


HEALTHY MOM&BABY MAGAZINE


1. How do you get or read Healthy Mom&Baby? (Select all that apply)  Magazine from my healthcare provider/nurse  Magazine subscription  iPad app/digital download  Health4Mom.org website


 Social media (Facebook, Twitter)


 Online flipbook at Health4Mom.org  Friend/family member


 Other: ..... ...............................


2. How do you prefer to get or read Healthy Mom&Baby? (Please rate each) Most Prefer Somewhat Prefer Least Prefer Don’t Prefer/Use


Print magazine iPad app/digital download Online flipbook at Health4Mom.org Health4Mom.org website Subscription Friend/family member Facebook Twitter Pinterest Google+ Other; please describe:............................................................................


3. How much time will you spend with an issue of Healthy Mom&Baby? (Select one)  Less than 60 minutes  1-2 hours  2-3 hours  3+ hours


4. For how long do you plan to continue to read Healthy Mom&Baby? (Select one)  During pregnancy through birth (up to 1 year+)  Before pregnancy, and through pregnancy & birth (1+ years)  Through baby’s first birthday (1-2+ years)  Through baby’s second birthday (2-3+ years)  Between, during and after each pregnancy (3+ years)  I will read on and off with each pregnancy (1-3+ years)  I will not read going forward


5. How important is it to you that Healthy Mom&Baby: (Rate all that apply) Very


Important


Is written by nurses Gives practical advice


Gives advice you can act on


Is published by the leading mother/baby nursing organization Covers women’s health Covers pregnancy health Covers infant/toddler health


Other: What is most important to you about Healthy Mom&Baby? .......................................................................................................


6. What other mother/baby/pregnancy magazines do you read? (Select all that apply)  I don’t read other mother/baby/pregnancy magazines


 American Baby


 Fit Pregnancy  Pregnancy  Pregnancy & Newborn  The Bump  Other(s): .........................................................................................


7. Please rate how Healthy Mom&Baby compares to other mother/baby/ pregnancy magazines: (Rate all that apply) Best


American Baby Fit Pregnancy Pregnancy


Pregnancy & Newborn The Bump


Explain:..............................................................................................


8. How interested are you in each of the following topics: (Please rate each) Interested


Neutral


Expert health advice Nutrition advice


Information on conceiving Pregnancy information Labor and birth advice Breastfeeding advice


Infant feeding information Infant care information Vaccination advice Circumcision advice Parenting information


Beauty and fashion information Green/organic living


Interactive tools (flipbook, app, video) New products information


Other; please describe:...........................................................................


9. After reading Healthy Mom&Baby, what do you do with it? (Select all that apply)  Save all or most of my issues


 Act on health advice or information  Share my issues with other expectant moms, or moms with children


 Act on products advertised  Act on discount or promo codes


Not Interested Better Than Neutral/I don’t know Not as Good Don’t know


Somewhat Neutral/ Not Important


Important 10. Which of the following best describes you? (Select one)


 Planning to one day get pregnant and birth a child  Pregnant with first child  Actively trying to conceive a child  No children, not pregnant


 Two or more children, not pregnant


 Pregnant, have child(ren)  One child, not pregnant  None of the above


11. What is your pregnancy status now? (Select one)  Trying to conceive naturally  Trying to conceive with IVF or assisted technologies  Pregnant: 1st trimester  Pregnant: 3rd trimester


 Pregnant: 2nd trimester  Postpartum/after baby’s birth  3rd trimester  Doesn’t apply


12. When did you first start reading Healthy Mom&Baby? (Select one)  Before conception  While trying to conceive  1st trimester  2nd trimester


 Doesn’t apply/I don’t know


13. How many children, if any, do you or would you like to have? (Select one)  1  2  3  4  5+  Doesn’t apply/I don’t know


14. In what ways have you heard of or encountered Healthy Mom&Baby’s “Don’t Rush Me . . . Go the Full 40” public health campaign promoting waiting for labor to start on its own and normal birth, and avoiding non-medically indicated interventions in labor and birth when all is healthy? (Select all that apply)  I have not seen Go the Full 40


 “40 Reasons to Go the Full 40 Weeks” article  Ads at Health4Mom.org  Facebook, Twitter or other social media


 Ads in Healthy Mom&Baby  GoTheFull40.com website


 “Wait for Spontaneous Labor Pledge” (www.awhonn.org/full40pledge)  My nurse or healthcare provider shared the campaign with me  My childbirth educator shared the campaign with me  I saw a poster about the campaign  I received a handout about the campaign  Other:..........................................................................................


INTERACTIVE MEDIA


15. Have you ever visited Healthy Mom&Baby’s website, Health4Mom.org?  Yes  No; if no, skip to question 19


16. When did you first visit Health4Mom.org? (Select one)  Before conception  While trying to conceive  1st trimester  2nd trimester


 3rd trimester  Don’t remember/I don’t know


17. Why do you visit Health4Mom.org? (Select all that apply)  Expert health advice  Pregnancy information


 Nutrition advice  Information on conceiving


 Infant feeding information  Infant care information  Vaccination advice  Circumcision advice


 New products information  Interactive tools (flipbook, app, video)  Beauty and fashion information


18. Please rate how Healthy Mom&Baby’s Health4Mom.org compares to other mother/baby/pregnancy websites: (Rate each as apply) Best


Better than Not as good Don’t read


BabyCenter.com BabyZone.com CafeMom.com


FitPregnancy.com Parents.com


Pregnancy.com Pnmag.com


TheBump.com Explain:...............................................................................................


19. Have you downloaded Healthy Mom&Baby’s iPad app?  Yes  No


HEALTH & FITNESS


20. Has anything you’ve read or seen in Healthy Mom&Baby or Health4Mom.org helped you to make a healthy change or better choice for you or baby? (Select one)  Yes; please describe: ............................................................................ ........................................................................................................  No; why not? Please describe: ................................................................. ........................................................................................................ What is needed in Healthy Mom&Baby to help with healthier choices/changes? ....... ......................................................................................................... ......................................................................................................... What is missing from Healthy Mom&Baby to help with healthier choices/changes? ... ........................................................................................................ .........................................................................................................


21. Where have you or do you prefer to birth? (Rate all that apply) Have birthed Will birth


Hospital


Birthing center Home


ISSUE 12 / Fall 2013 Healthy Mom&Baby 59 Prefer to birth


 Labor and birth advice  Breastfeeding advice  Parenting information  Green/organic living


 Postpartum/after baby’s birth  Postpartum/after baby’s birth


Enter our drawing to WIN a


Graco Travel System!


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