This page contains a Flash digital edition of a book.
healthy pregnancy


Dressing the bump has never been easier, but that wasn’t the case when you first started. How did you become the progenitor of pregnancy style?


When I started in 1997, my idea that pregnancy clothing could look, feel and fi t just like regular clothing was revolutionary, groundbreaking. Why did pregnancy clothing needed to be so oversized; why did it always include some kind of big belly pouch? I started with a line of very simple, fi tted clothing


in stretchy fabrics that looked like regular clothing. It took off beyond my wildest expectations. When I started, no one cared what pregnant celebrities were wearing; that’s hard to imagine today when you can’t open a magazine without a bump watch. I started dressing pregnant celebrities and


customers one at a time, personally making clothes to order for them. I ultimately landed the very, very big partnership with Target, where I became their exclusive maternity designer.


What brought the huge shift in society’s attitude toward pregnancy fashion?


Celebrities really led the charge by being proud about the way they looked when pregnant. People have veracious appetites for celebrity. As the clothing got better, the press became more interested in it. Women also got to the point where they were


not going to take it anymore. 9 months is a very long time—more than 2 seasons of clothing. Some women can’t aff ord to take 9 months off anything and not look good.


Style-wise, do we dress differently when pregnant?


We get insecure dressing the bump. It’s something I’ve always fought against, but there’s this general


misimpression that you might look thinner if you cover your pregnant body by wearing something oversized. I’ve worked hard with customers to show them that it’s actually quite the opposite. If you wear


something fi tted, people can see


that you are pregnant, and they see where you have some new curves. Ultimately, fi tted clothes are more slimming, more fl attering. In today’s market, you can fi nd every single item you would ever want to wear in maternity, from jeans to offi ce and formal wear.


What are we doing right with pregnancy style?


Women are embracing their own personal style and mixing maternity clothing that they like with something that’s already in their closet. From where I am, I see a parade of chic pregnant women; it’s really fantastic.


You’re the only maternity clothing designer in the Council of Fashion Designers of America. Will we ever have a maternity-focused Project Runway or Fashion Week?


Project Runway did a maternity challenge when Nina Garcia was pregnant. So, yes, particularly because celebrities embrace pregnancy. T ey invite us into their homes to see their nurseries, and to see what they’re dressing themselves in. When you think of the excitement we have had over the two pregnant “Ks”—Kim Kardashian and Kate Middleton—and what they were wearing, there’s no shortage of coverage or interest in sight.


We know Liz Lange as the founder and president


of Liz Lange


Maternity. But this talented


designer is also a fashion and retail pioneer, wife to Jeffrey Lange, mother of Gus and


Alice (pictured above), and a


cervical cancer survivor.


CAROLYN DAVIS COCKEY, MLS, is editor of Healthy Mom&Baby and director of publications for AWHONN. Follow her Momalogues blog at Health4Mom.org.


ISSUE 12 / Fall 2013 Healthy Mom&Baby 41


IMAGES COURTESY OF LIZ LANGE


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68