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NEWS & VIEWS SPICE BUSINES S


KINGFISHER SIGNS DEAL WITH HEINEKEN


KINGFISHER Beer Europe (KBE) has announced that Heineken will brew Kingfisher Beer in the UK on its behalf. The Dutch company will also handle sales and distribution of the brand to selected national off-trade retail customers and will make packaged Kingfisher beer available to its Star Pubs and Bars customers. KBE will continue to take


RICK STEIN CURRIES FAVOUR


CELEBRITY chef Rick Stein has revealed that his favourite dish is Madras Fish Curry, featuring snapper, tomato and tamarind. In an interview with a leading UK daily newspaper he said: “I discovered this dish on the beach in Mamallapuram, on the south- east coast of India. What made the curry so special was how unexpected it was. Unfortunately our researcher hadn’t realised what a famous place this area was, so I was completely unprepared. From this restaurant on the beach, which was really


10 OCT/NOV 2013 ISSUE 49


more of a shack, the most beautiful fish was presented to us before being cooked.” The curry was so good that Rick now serves it in his restaurants in Padstow. He adds,”It convinced me that if you’ve got really good, fresh fish, strong spices will never ruin it. People are often astonished by how fresh it tastes – it’s not made with


masses of spices, nor a lot of ingredients, and is very easy to cook at home.” While the original was cooked with snapper Rick says it could also be made with monkfish fillet, gurnard or filleted bass. n


responsibility for overall brand strategy and development of Kingfisher beer in the UK, and will handle marketing and promotion and support for its own directly supplied trade customers. The new arrangements


will come into effect in October 2013, at the conclusion of KBE’s current UK agreement with Shepherd Neame. Damon Swarbrick, chief executive officer of KBE commented: “As India’s number 1 brand we are looking forward to working with Heineken to develop the significant opportunity that exists in the UK market. We have an exciting programme of consumer and customer initiatives, which we look forward to bringing to the market.”


Both parties are contacting


their respective customers to brief them on the new arrangements. In the meantime, they say it is ‘business as usual’ and customers should continue to order Kingfisher Beer through their existing processes and trade contacts. n


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