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New service off erings to drive more customers to the spa and tight monitoring of opening hours are essential to assure ongoing profi tability
hour the utilisation rate is hardly com- parable to a hotel occupancy rate which routinely ranges between 60 per cent and 80 per cent. The question for operators in 2013
remains how to increase utilisation and ultimately ATR. New service offerings to drive more customers to the spa and tight monitoring of opening hours are essential to assure ongoing profi tability.
SALON RESULTS After initial stagnation in the average salon rate (ASR) – covering services such as man- icures, pedicures and hairdressing in spas – we saw some improvements in this depart- ment in 2012 as shown in Graph 3. The ASR increase to the end of October 2012
Graph 4: Average Salon Utilisation: Threat? Opportunity?
The average treatment rate dropped in the fi rst 10 months of 2012 but only by a couple of dollars