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TECHNOLOGY / CASE STUDIES THUS WITH A SNOG....


Snog asked Cinimod Studio to create an updated look for a series of new stores, featuring a refreshing feel inspired by Snog’s ‘never-ending British summer’ concept. Cinimod turned to Pulsar to help meet the brief.


The quirky interior of the Snog St. John’s Wood store includes a ‘grass’ floor, floral graphics and high gloss organic furniture forms all beneath an impressive ‘digital sky’ designed by Cinimod Studio. The expansive LED ceiling had to overcome a number of technical challenges. It had to be powerful enough to illuminate the space alongside high levels of ambient daylight, be a reliable option given its inaccessible installation location and be able to run specially programmed animations and effects smoothly without the stepping seen in lower-end LED components. In response to the requirements, Pulsar’s


ChromaPowerPix 200 fixture was specified. Its powerful controlled light and ability to run transitions were major considerations for the designers. What proved pivotal were the products proven reputation for quality and reliability. Pulsar was able to specially adapt the fixture for the sealed-off void above the retail space and Pulsar’s build- quality coupled with a three year guarantee provided peace of mind for a long-term and sustainable solution with a requirement for minimal maintenance.


The project required a fully integrated approach from Cinimod, who proceeded through the project with a great attention


to detail, from floral decorations and custom moulded furniture to the fresh and inventive lighting design that ties the whole scheme together. In all twelve ChromaPowerPix 200 panels with a total of 144 LED nodes were used to backlight the translucent stretched ceiling, successfully realising the ‘never ending British summer’ indoors, bringing a touch of sunshine, no matter what the British weather might deliver. www.pulsarlight.com


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