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Further Reading List 


 Standard dry extruded cat food


Standard dry extruded cat food 


    


    


Actual trial photos (unaltered); plaque (blue) and tartar (red)





 


     Control Diet w/STAY-C 50


surrounding the molars and premolars of these animals showed up to a 20% improvement in gingival scores.


Positive Consumer Reaction Two DSM consumer studies investigated the concepts “Stay-Clean” and “Freshening the Breath” which utilised the features of STAY-C® 50 to support the understanding that dental health is a concern for pet owners. Vitamin C, compared with other functional additives available on the market to support oral care, was found to be highly attractive to pet owners. For the Freshening Breath concept, the key measures liking, uniqueness, believability and purchase intent, pet owners stated they would definitely or probably would buy a premium dog or cat oral care food or dog oral care treat made with STAY-C®


50.


 





 





 


  





 


 


 


Amano, Y. et al (2009) Vitamin D and Periodontal Disease, Journal of oral Science, Vol 51, No. 1, 11-20 Becks, H.; Wainwright, W. W.; and Morgan, A. F. (1943) Comparative Study of Oral Changes in Dogs Due to Deficiencies of Pantothenic Acid, Nicotinic Acid and Unknowns of B Vitamin Complex. Am. J.Ortho. & Oral Surg. 29:183-207 (Apr) Cave N.J. et al, (2012): Systemic effects of periodontal disease in cats, Veterinary Quarterly, 32:3-4, 131-144 Chapple I L C, et al, (2007) The Prevalence of Inflammatory Periodontitis Is Negatively Associated with Serum Antioxidant Concentrations J. Nutr. 137: 657–664 Chapple & Mathews, (2007), The role of reactive oxygen and antioxidant species in periodontal tissue destruction, Periodontology 2000, Vol. 43, 2007, 160–232 DSM Nutritional Products : Internal studies, DSM Nutritional Products, Kaiseraugst, Schweiz Ehizele, A.0, (2009) Nutrition and oral health, Journal of Postgraduate Medicine , Vol. 11 No. 1, p 76-82 Gorrel, C et al, (2000) The Role of Nutrition in Common Oral Diseases, In, Nutrition and Immunology: Principles and Practice, Humana Press Inc. Edited by Gershwin, E.M et al, Chapter 34, 423 -437 Gorrel, C. (1998) Periodontal Disease and Diet in Domestic Pets. J. Nutr. 128: 2712S–2714S Hand at al, (2010) Small animal clinical nutrition, 5th Edition, 2010, Chapter 47, 979-1001 Norman, J (2011) Periodontal Disease, Systemic Consequences in Wider Focus, Veterinary Times, King J, D, (1940), Abnormalities in the Gingival and Sub-Gingival Tissues Due to Diets Deficient in Vitamin A and Carotene. Brit. Dent. J. Vol. 68 pp. 349-60 Liu K, Meng H, Hou J (2012) Characterization of the Autocrine/Paracrine Function of Vitamin D in Human Gingival Fibroblasts and Periodontal Ligament Cells. PLoS ONE 7(6): e39878. doi:10.1371/journal.pone.0039878 Logan, E (2006) Dietary Influences on Periodontal Health in Dogs and Cats, Vet Clin Small Anim , 36, 1385–1401 Niemiec, B.A (2008) Periodontal Disease, Topics in Companion Animal Medicine, Volume 23, Number 2, May 2008 p 72-80 National Research Council (2006), Nutrient requirements of dogs and cats, National Academies Press Pavlica , Z et al, (2004) Measurement of total antioxidant capacity in gingival crevicular fluid and serum in dogs with periodontal disease, Am J Vet Res;65:1584– 1588


Rawlinson JE et al (2011) Association of periodontal disease with systemic health indices in dogs and the systemic response to treatment of periodontal disease. J Am Vet Med Assoc. Mar 1;238(5):601 Talbot E. (1899) Interstitial gingivitis or so-called pyorrhoea alveolaris. Philadelphia, PA: SS White Dental Manufacturing Waddington (2000) Reactive oxygen species: a potential role in the pathogenesis of periodontal diseases, Oral Diseases, 6, 138–151 Wright JG. (1939) Some observations on dental disease in the dog. Veterinary Record; 51: 409-422


  


STAY-C®


50 - The marketing advantage


Vitamin C is a highly attractive health ingredient that combines significant public awareness with a positive health message. Combining the consumer perception of vitamin C with the proven functionality of STAY-C®


oral care products for pets. For more information on STAY-C®


50 is extremely powerful when marketing


50 applications, antioxidants or


other nutritional solutions please email sarah-jane.godfrey@dsm.com or contact your local DSM representative.


ISSUE 15 PET FOOD SUPPLEMENT PAGE 13


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