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business ideas


S


ummer…the time when most of us look forward to a break from the challenges of everyday life, and open our arms wide to an enjoyable


stretch of (hopefully) long, sunny days. Many of us, however, also want something to fill the time and to earn a bit of extra cash. The good news is that summer presents many opportunities for budding entrepreneurs. Whether food is your thing or if services are more your style, there is something for everybody. Of course, you’ll need to research your market, count your costs, find your USP (p22), price things right - and then sell, sell, sell (p26). Here are five summer start-up ideas.


Who doesn’t love the smell of fresh lemonade, the sound of the ice cream van or the taste of a sweet, ripe strawberry? Just about everybody - perhaps bar the veggies among us - also loves the smell of a summer BBQ. At many events around the UK people will be cooking up a sausage storm and serving these on freshly baked rolls to hungry customers. So it’s time to get creative. Will you serve up strawberries dipped in hot chocolate on a windy, wet day or will it be a fresh mint, strawberry and cream smoothie in the sunshine? Maybe you’ll find a new twist on a summer classic and try Bug I-Scream, as Ashton Sheriff suggests on p22. WHERE? At local events in the area, in a local park, at the beach… WHAT? You’ll need stock and relevant equipment. You may need a street trading licence (p23). Be sure to investigate the Health & Safety considerations for selling food to the public.


SUMMER FOOD & DRINK


24 www.freshyoungmillionaire.com


TRIED & TESTED IDEAS


5


The UK is a mainly service-based economy so why not follow the trend. Opportunities may include the delivery of services like newspapers or groceries to neighbours. Or you can take advantage of the large number of people going on holiday who need their beloved pets walked and cared for, or gardens tended to. Try to be inventive (could you plant window boxes?) and offer something unique. Building a good reputation and trust is really important as word-of-mouth recommendations are most effective! WHERE? Advertise your skills and services to family friends and neighbours or place an advert in local classifieds. WHAT? Test your design skills with an eye-catching flyer or poster in a local shop or library. Remember, willing parents or guardians are a must especially when looking after animals.


SUMMER SERVICES


Are you ready for the big summer stage?


“ Why not


find a new twist on a summer classic?”


Tourists might come to the UK expecting rain and be faced with a heatwave (yes, it does happen). In fact people often forget essentials like suncream, sunglasses or umbrellas. There is plenty of competition on this front so you’ll need to get your pricing right, be creative and proactive. If sudden heavy rain is forecast, for example, be sure to be in the right place at the right time. To differentiate, maybe you could package your product with a detailed information booklet – if you live in a popular tourist destination you’ll know all the best places to go. You may even earn extra getting local businesses to advertise. WHERE: Any popular tourist area. Try places like the starting point for open top bus tours – if a family is about to get on an open top bus in blazing heat they may need suncream! WHAT: Stock. A pedlar's licence (p23). Sound knowledge of the area - people may ask for directions.


SUMMER GOODS


Many well-known artists started off busking in their home town. Perhaps you and your friends are budding actors or singers? If this sounds familiar try putting together a comic sketch or start practising the tune you’ve just penned. Who knows you might end up a new sensation in your town, or maybe earn just enough money to buy an ice cream while putting a smile on somebody’s face. Remember though that nothing is guaranteed and it all depends on your level of talent. But if you’re really bad people might even pay you to stop... WHERE? Your local town centre or shopping area, or anywhere a crowd may gather. WHAT? This varies from town to town so check with your local council for regulations and information on permits (p23). A hat to collect your earnings is a common choice!


SUMMER ENTERTAINMENT


It's the UK: why not sell umbrellas


Car boot sales and summer fetes are growing in popularity and offer the perfect opportunity to de-clutter while earning. Make the most by getting together with a friend or two to sell your unwanted things. Old Dr Who toys gathering dust may just be a fiver in disguise. Quite often, one person’s trash is another person's treasure! WHERE? Check out carbootjunction. com for details of local sales, community newsletters and schools that have upcoming fetes. Be there early for the best pitch WHAT? The entrance fee, a fold-up table, good quality items, carrier bags and a box of change.


SUMMER EVENTS


WORDS BY NATALIE RANOSZEK www.freshyoungmillionaire.com 25 Ideas to start your own business business


Pushing Boundaries, PULLING CROWDS


Summer is a great time to attend a music festival, but have you ever considered holding one in your back garden when your parents are out? FYM talked to the founder of LeeFest who did just that


back garden, including the police. This was the start of


what is today known as LeeFest, an independent not-for-profit music and arts festival. Today the festival attracts around 2,500 revellers to a small


working farm on the outskirts of Kent and donates all profits to charity.


Lee goes to show that not every festival has to be


Lee Denny breaks the rules


him behind. There was just one rule the 16-year-old Lee was given to stick to while they were away: no house parties. Okay, thought Lee, I’ll do the logical thing and host a festival in the back garden instead.


B 28


His parents had been gone for just four hours, and Lee had already booked a line-up of local musicians. A week later 150 people descended on his


ack in 2006, Lee Denny’s parents were going on holiday and had decided to leave


Glastonbury. It IS possible to start small if you have vision, energy and courage. Here he shares some of his top tips.


Plan,plan, plan!


Focus time and energy on


creating your idea and vision but make sure you plan for… the weather, for a riot, for an accident, as well as the practicalities like relevant


licences (p23). As Lee says "you have to plan for it to not to go to plan". Although we can’t control the weather, you need to plan for any eventuality. An outdoor event could be a wash out in heavy rain, so have a back up. In


2011, as the London riots broke out, Croydon’s main transport hub was on fire. With some quick thinking and planning, which


from the brink of disaster, while making it as successful as any previous event. This helped to restore his faith in humanity.


Tap your network


Even the smallest festival isn’t a one-man job; it takes a team of people - from security to catering staff and the musicians


moving the festival from his back Choose garden, Lee needed a new


themselves - to pull it off. You’ve also got to have awesome people attending, because a festival is essentially a celebration of people coming together. If you have friends in a band ask them to play for free to get it off the ground. They will gain publicity and your festival will too. After


venue. Again he tapped his network by asking his head teacher if he could use a school field until he had the money to


find his own space. Call on anybody willing to help.


involved talking to the police, Lee Get managed to pull the festival back


creative If your festival is a great


experience, people will want to come back. While word-of-mouth marketing works wonders, there are other ways to raise


awareness. After Lee's fourth festival, the local council banned the event because it was too noisy. So Lee dressed for the countryside in a fake Barbour jacket and headed out to convince a local farmer to lend him a field. These unconventional methods helped kept LeeFest alive, while supporting and advertising the brand at the same time. The event is now held on a small working farm on the outskirts of Bromley and Croydon in Kent.


out and meet local stars but remember they may have crazy demands. Consider if they fit your image and most


that’s all about peace. Audition a magic wide range of bands; find out


importantly do they sound good? A band called Guts & Gore, for example, won’t fit at a festival


what makes them tick. The same goes for businesses you may partner with. Want a company that promotes charity? Find one. The venue matters too! You’ll need somewhere that people will want to return to time and again. Whether it’s an arty spot or a field on a farm, choose a place that people will want to be.


Your festival is supposed to be fun; a celebration of the summer, of the people you’re with, of those that made it happen and life in general. Many smaller festivals nowadays donate much of their profit to charity; LeeFest donates everything. You don’t have to go that far, but do think about less fortunate people. If your festival is free, have a


Be fLexible for tickets, donate some of the proceeds to charity. Remind your


donation box. If you’re charging


You may have a very clear vision but remember nobody has a monopoly on ideas. Your priority may be about giving to charity, but you may have to work with a landowner who is more


commercially minded. Perhaps you only want Djent heavy metal bands, whose musicians sport beards, playing at your festival. But this is such a small sub-genre that it may be impossible to find enough bands to perform - and will anybody come? If your guests don’t like the music, you could have a problem! Make exceptions when and where you have to. Be prepared to compromise.


wisely


As your festival grows, you’ll need more than just friends. Get


Set it free Be bold. A festival should push


the boundaries to create


something great for all. If you have an idea, run with it! Do what


revellers that their celebration is helping to make the world a better place.


you can and believe in yourself and you’ll create something truly awesome!


Share the


Everybody loves a summer music festival


WORDS BY SCOTT BARRATT www.freshyoungmillionaire.com www.freshyoungmillionaire.com 29


Meet the young people who have already done it! technology PASSION Where will your take you…?


Summer holidays don’t come cheap, but what if your trip was free, you got to write all about it, and share your snaps with the world? That’s exactly what travel bloggers do


T 38


ravel blogging is not rocket science. In fact it’s really quite simple. It can easily be described as blogging about travel. There you have it.


As you probably know, a blog is like an


online diary. To be a travel blogger, you should realistically expect travel to be the topic you blog about most. Having a blog about music and then writing one article about travel would not make you a travel blogger. In the same way you wouldn’t be a fashion blogger if you only ever wrote once about fashion. Most travel bloggers are similar


because they are passionate about travel and really enjoy sharing their experiences with others.


Some people see travel blogging as a


serious hobby and fit it in with their full time job. However, many travel bloggers do it full time and consider it their career.


How do you turn travel blogging into a career? Many travel bloggers make money by partnering with firms in the travel industry. These could be anything from tourism boards like VisitEngland, that promote travel to a particular country, travel companies like Expedia or Hostelworld or PR agencies that work to promote their clients. You might ask why these companies


don’t try to work with traditional journalists or travel writers. There are three main ways that travel bloggers differ and can, as such, benefit their partners:


followers on Facebook and Twitter, so people are excited to follow their progress and updates. It is also a good opportunity for bloggers to interact with their followers. One day they may have some free time and could ask: “Does anyone have recommendations for a cheap cafe in Prague?” This kind of interaction is really useful and increases the chances of people following their progress.


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cafes, bars and even McDonalds. Bloggers can take photos of something as simple as a


2


In destination Today free WiFi is usually available in hostels, hotels,


Pre-trip Before a trip, travel bloggers share their plans with their friends and


beautiful sunset and upload it immediately. They could also write a short blog post about how they overcame their fear of heights and did a sky jump the day before. This would promote the company they booked the experience through!


from their journey. This is really useful content for travel partners. A photo of a sunset is more valuable than a written description. And while it’s great reading about a skydive, a video of the actual dive taken with a Go-Pro camera is even better and will get more people interested.


3


What’s in it for you? If you decide to be a travel blogger, then you will join a community of like-minded people from all over the world. You will make friends for life, with people you may never have met. If you work hard and produce great work,


then you will receive more travel opportunities. You may have to pitch to companies yourself, but if you are really good they may approach you. The opportunities could be a discounted


hotel stay or excursion. Sometimes, however, travel bloggers are offered much bigger trips that literally involve free travel - with flights, hotels, excursions and more all provided. While this is great, remember that this isn’t so you can have a brilliant, free holiday. You will have to work hard and make lots of notes, while at the same time constantly be thinking about how you can take a cool photo. Then you'll need to put pen to paper. Ultimately, travel blogging can be very rewarding. It’s easy to start and hard to master. Like anything, the more work you put in the greater the rewards. ■


RESEARCH BY XXXXXXXXX www.freshyoungmillionaire.com www.freshyoungmillionaire.com 39


Post-trip When they return, travel bloggers can edit photos and videos


technology


Learn to make money from your hobbies INSIDE EVERY ISSUE


✴ SUCCESS STORIES & CASE STUDIES About real people JUST LIKE YOU


✴ HOW-TO SECTIONS Get your business up and running


✴ GROW YOUR MONEY SENSE: Save – Share – Spend


✴ DEVELOP YOURSELF Reframe your thinking


✴ MAKE A DIFFERENCE How to grow your business so everybody benefits


VISIT WWW.FRESHYOUNGMILLIONAIRE.COM RESEARCH BY XXXXXXXXX www.freshyoungmillionaire.com 3


Sizzling Summer Start-Ups


fresh young millionaire


fresh young millionaire


Happy festival-ing!


fresh young millionaire


fresh young millionaire


The Advanced


Jayne Gorman 40before30.com My blog, about my misadventures through 40 different countries before my 30thbirthday, is my


personal travelogue that led to a new career. I’ve been blogging for just over three years. In the first year my blog got me noticed by the travel company FlightCentre UK, which hired me as their social media specialist. I’ve also won awards from brands like Skyscannner, and tourism boards from Italy and the Caribbean. In 2011, the British Travel Press named me Travel Blogger of the Year; then I knew I needed to take my site more seriously. I now work on a freelance basis helping brands and bloggers with their social media strategy and providing content for a number of websites. Top Tip: Pursue your passion. Who knows where it may lead.


The Intermediate Emma Gray


emmastraveltales.co.uk emmaonboard.com


I started Emma’s Travel Tales while studying for my degree. I didn’t want a ‘conventional’ career, so travel blogging definitely appealed. I didn’t want to end up chained to a desk in a windowless cubicle so I began to share my travel adventures, tips and advice on my blog. I then developed my niche cruise blog, Emma On Board, aimed at the ever increasing number of younger cruise passengers who


The beginner


Emma Rose Black gohemiantravellers.com @gohemiantravel


I’m a travel blogger of two years. I trained in journalism and wrote for local newspapers before realising I could have more fun and artistic freedom through blogging. There is no scary editor, you’re your own boss; that means lots of hard work but lots of fun too. My blog started as a hobby after a spontaneous trip to Chicago, but my aim is to make it into a fully-fledged business. Gohemian, my site’s name, comes from


The Bad Gal’s Guide to the Open Road by Cameron Tuttle. A ‘gohemian’ is full of wanderlust, positivity and fearless ambition.


Top Tip: You will need a laptop, a Wordpress blog, a camera and lots of entrepreneurial spirit. All techy blog stuff is explained on YouTube.


recognise cruising isn’t just for grandparents! I like to think I’m busy making memories around the world! Top Tip: Persevere. Blogging is more work than people think.


fresh young millionaire


fresh young millionaire


WORDS BY: OLIVER GRADWELL IS THE FOUNDER OF TRAVEL BLOGGERS UNITE, A COMMUNITY FOR TRAVEL BLOGGERS, TRAVELBLOGGERSUNITE.COM


PHOTO: XXXXXXXXXXXXXXXXX


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