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business for summer Stocked

The most obvious thing to think about is stock. All big businesses buy stock to suit the season and so should you. In fact many major clothing companies are already thinking about their summer lines in the winter and are selling these by the spring. Find out what the latest trends and colours are in good time to ensure that what you are selling is season appropriate (think tank tops, straw hats,

flip-flops…). You won’t find many food outlets selling a hearty soup or steak & ale pie, but they may try to flog chilled gazpacho or a cold pork pie and salad. Look for interesting summer recipes online - has some fun ideas in its summer section. Now is the time to be creative. Perhaps you could offer to package picnics for a local food outlet or grow and sell your own fresh herbs door-to-door.

Visual change

Change the décor to suit the season. The weather is finally beginning to warm up, so put some summer colours into your website. Make it cheerful and announce that summer is here by changing the layout and font, and perhaps add a summery image. If you are tech-savvy maybe you could offer your summer web design services. If your business is a stall, what about painting it in a bright summery colour. If you are running a clothing stall, make sure you dress the summer part – wear flowers in your hair and bright, exotic colours.

Marketing madness

Just as big stores and companies do summer sales, discounts and promotions to announce the change of season and arrival of new products, as a young entrepreneur you should see this as a time to drum up sales. How about a new T-shirt design just for the season, or a summer-inspired flavour or scent for a food or beauty business? Think about your promotions too; you could create a flyer offering special two-for- one summer discounts. Whether your business is online, at a stall or local market, highlight savings in bright summery colours to catch the attention of your customers. Dreaming up a summer slogan that will stick in peoples’ heads is another skill worth honing.

If the weather is hot people will be outdoors. Now is the perfect time to let the world know about your business. Move your stall to the beach, a park, summer fair or market to target new clientele. If you have managed to get summer appropriate products then you are likely to hit the jackpot as people seem to emerge from their winter ‘hibernation’ with a fresh attitude to trying new things.

Location, location, location

Time to grow

Summer is the perfect time to grow your business. There are bound to be more places to sell in the summer time, so why not invest some profits into more stalls and enrol your friends to help, perhaps on a commission basis. Being in more than one location will give you more exposure. ■

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