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real stories


Summer is a time when many of us go for a fresh look – maybe a haircut to keep cool. But how do you choose where to go?


where the customer definitely wasn’t right.” Complaints don’t come very often, but when


they do, they are often around things Ashley can’t do too much about. “One fairly common one is women who come in and want a haircut for themselves or their little girls – but we’re a gentleman’s barbershop, we only cut for men and boys,” he says. Again it is important to be clear; this information is clearly shown on the shop window, along with pricing and other information. “They sometimes leave in a huff, but we can’t really change that. All we can do is apologise that there was a misunderstanding and suggest other places for them to try.”


Keeping it lean In his first year and a half in business, Ashley worked six days a week without a break. “I needed lots of discipline, but I always knew it would be like that,” he tells us. The biggest challenge was having to be good at everything - the trade itself, bookkeeping, advertising and marketing and all the other little details you need to focus on when starting a business. With support from family and


friends, however, Ashley was able to do most of the work himself; his business was completely self-funded from the start. “It didn’t cost much – I got a great deal on a small space and improved it over time. Because the budget was so tight, there weren’t many frills at first.” Today, however, Ashley


employs two full-time barbers and has more downtime to devote to the overall development of his business. ■


✹ Be as clear as possible from the start: no ‘small print'


FOR GREAT CUSTOMER SERVICE


TOP TIPS


✹ Be willing to be flexible and build the business around the customers


✹ Don’t sell yourself too short with cheap prices, or customers may think they’re getting an inferior product or service


RESEARCH BY XXXXXXXXX www.freshyoungmillionaire.com 19


fresh young millionaire


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