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Summer is here and with it plenty of opportunities for fun and friendship and, of course, new business ideas. We have decided to dedicate this summer issue to customer service and sales – two of the most important aspects of any business. If you’re running a business that thrives best in summer, like a themed walking tour, then it is really important to make the most of the season. Although you can’t please everybody all the time, listening carefully to your customers to improve your business is one way to stay hot. Another thing every entrepreneur needs to focus on is sales! Often considered a dirty word, ‘sales’ has to be the absolute number one priority of any business. This issue is packed with advice and useful tips on how to sell well. And, yes, you can do that while making a big difference. From running your own festival or football club to busking or barbequing on the street or blogging your way around the world, this issue of FYM is brimming with great summer start-up ideas.


Stories: MuggleTours: Inspired by Harry Potter; Richard Branson: Putting the customer first; Ashley Humphries: Razor sharp service Secrets: Flip Flops: Sales with a Difference; Summer Start-Up Ideas; Footie in the Door; Licensing Matters


Nike products are worn by oustanding sports people


the business section


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