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Fabulous array in launch THIS has been an eventful year so far for Mint Publishing!


After an exceedingly successful Spring Fair, their mid- year launch at Home & Gift 2013 is planned to be more impressive and exciting with many new card and gift lines. As well as a fabulous array of new greetings cards, they


are also developing many of these into lovely new gift products!


Adding to the success of their stunning Prestige range, which now encompasses male, female and Christmas designs, at Harrogate Mint will be unveiling their new Prestige Spring Seasons.


With new designs for


Valentine’s, Mother’s and Father’s Day, these gorgeous collections are sure to be a hit. Featuring the


In a spin over giggles OLIVER Preston will be launching another 14 cards at Harrogate this year, as well as new designs for his limited edition prints, calendars and a preview of his latest book for the Christmas market. Beverston Press, the fi rm that sells and merchandises Oliver’s work, is a family-owned and run business from the Cotswolds, and the cards are manufactured in Gloucestershire, from where they directly supply shops around the UK, and increasingly overseas. Besides drawing for newspapers and magazines, Oliver loves commenting on the everyday quirkiness of town and country life through his greeting cards, what he calls “the endearing lunacy of human behaviour”. The cards are very popular because of the humour and his distinctive drawing style. The company has grown organically and Catherine Beale is the latest member of the team, having been recently taken on to help look after independent shops as an account executive. The range now has more than 80 different designs that cater


32 www.greetingstoday.co.uk


detailed embossing the range is known for, each season will also have different shades of foil, coordinating with the lovely collage and illustrations. Prestige is also being expanded extensively to include charming and delicate china mugs presented in a coordinating gift box, as well as beautifully fi nished gift wraps and bags.


Mint are also


to all aspects of humour, with a particularly strong focus on the male market.


“The cards are blank inside which means they can be used for everything from birthdays to thank you notes”, said Beverston Press’ Jill Schumm, “and many are reproduced in Oliver’s books. Sold together, they make a great and affordable present for the Christmas market.” Besides the town and country


humour, there is also a strong focus on fi eld sports and a range of skiing and tennis cards and notelets. Oliver and his wife Vivien still attend a number of fairs, including The Game Fair, Badminton and Spirit Of Christmas where he researches feedback on sales and ideas for future cards - he loves seeing customers giggling around a spinner, “I always try to see which card they are chuckling at, and show them new ideas. Bizarrely I’m quite often wrong about the ones that I think are going to be winners, and the new best- seller turns out to be something of a dark horse!”


Stand DP1-45 – T: 01666 502638 www.oliverpreston.com


launching a brand new contemporary woodland range Sweet Tweets with adorable designs featuring a menagerie of cute critters, from foxes and badgers to owls and birds. Finished with lovely fl itter and embossing, you just can’t say no to these little cuties! Mint’s highly successful Cool Britannia range also continues to be expanded in both cards and gifts and at Harrogate the main


attraction will be their beautiful decoupage spring designs for both Valentine’s and Mother’s Day.


Following the new styling, these beautiful large cards


feature embossing, fl itter, jewel additions and a decoupage fi tment, making them really something special. Mint has also expanded the offering on all seasons including, for the fi rst time, gorgeous new captioned Easter cards. You will also see the launch of lovely china mugs, gift wrap and bags, all beautifully fi nished to refl ect Cool Britannia’s high quality .


Stand H41 – T: 0116 230 4197 www.mint-publishing.co.uk


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