This page contains a Flash digital edition of a book.
COVERSTORY


Another step closer to understanding menunderstanding men W


Another step closer to


GEN Y COLLABORATION by Carlton is a collaborative project between many different artists, both internal and external to UK Greetings. Using different designers gives Collaboration real interest and pace, and the distinct branding joins the collection together nicely. In order to keep the designs consistent, the same, on trend colour palette is used throughout, creating a cohesive masculine range.


UKG analyse the changes


in relationships, sentiment and language to ensure the editorial in Collaboration resonates with the modern consumer. Tapping into current trends, this is a true Gen Y range! Every card offers something different, but each taps into something every consumer can relate to. Collaboration comes with


a coffee colour envelope, cellobagged and sealed with a branded label.


hen it comes to buying greeting cards for men, how do consumers choose? Do they base


their selection on the recipient’s quirky traits? Maybe they pick a card featuring the pastimes their loved one enjoys? Or perhaps they look for editorial, which portrays personal feelings?


Whatever the motivation for choosing


a greeting card, UK Greetings have a design to meet all needs. By looking at the ‘stuff’ which makes men who they are and drives their personalities, UK Greetings have updated their male portfolio, with fresh


CUTE


THE male captions from Oodles Of Doodles are observational truths with a humorous twist that keeps the rhythm bouncing along! With a distinct voice, perky, optimistic and a bit silly, the range still manages to carry an emotional undercurrent. For example, the pictured son card delivers a statement most parents will recognise, ‘eating pudding fast and then being able to run around and play football’. It engages the sender and identifi es and affi rms their relationship with the recipient. Light-hearted emotion often does well for men, carrying a meaningful message without being soppy. There’s an honesty and directness to emotions aimed at males in Oodles, but it’s always kept light, funny and complimentary.


CONTEMPORARY


DREAM Little Dreams from Camden Graphics is a nostalgic range offering just the right balance of sentiment and art for the younger Gen Y male. The range is very on trend, featuring a ‘King for the Day’ crown design, infl uenced by the patriotic themes still seen in fashion and interiors. With the pictured husband design, it delivers subtle romance through the charming book titles and iconic lovebirds. The dashing designer style of this contemporary range is perfect for consumers who prefer modern styling with understated sentiment.


18 www.greetingstoday.co.uk


new looks from four of their established sub-brands; Gibson, Carlton, Hanson White and Camden Graphics. Each brand offers something unique, giving UK Greetings a distinctive edge, and reinforcing their reputation for delivering product which appeals to a variety of consumers. There’s always a need for conversational editorial that refl ects the way language is changing and UK Greetings embraces that change.


UKG offers caption and price balance, a wealth of design expertise and award- winning ranges and service to the independent retailer.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60