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Don’t Miss Your Last Chance to Save on Registration for the 2013 NAA Education Conference & Exposition

By Alexandra Jackiw , CAPS , CPM , McKinley , Inc . 2013 National Apartment Association Chairman of the Board

Register by June 6 to save up to $150 on registration for the 2013 NAA Educa- tion Conference & Exposition, June 19-22 in San Diego.

The largest multifamily housing event of the year, the 2013 NAA Education Con- ference & Exposition promises inspiration, innovation and connection as you join more than 6,200 of your closest friends for insight from world-class speakers, including Virgin Group Chairman Sir Richard Branson, Life is good®


Bert Jacobs and entrepreneur, author and artist extraordinaire Erik Wahl (to name just a few; visit to preview these and other exciting speakers), to the latest and greatest from the multifamily supplier partners in an exhibit space equal to that of four football fields.

The benefits of attendance don’t end there—awaiting you in San Diego are practical, take-home tactics from the more than 40 breakout sessions, as well as the opportunity to engage like-minded professionals during the plethora of networking events NAA has scheduled.

Catching this wave doesn’t require a surfboard, but you will need to register. Visit the and remember to consider group dis- counts: register five or more attendees and save your organization even more!

Participate in NAA’s Play it Forward Campaign A once-in-a-lifetime opportunity awaits attendees of the 2013 NAA Education Conference & Exposition, June 19-22 in San Diego, to both help children in need and win lunch with Bert Jacobs, Chief Executive optimist of Life is good®. Jacobs is returning this year by popular demand following his moving Thought Leader presentation during the 2012 NAA Education Conference & Exposition as the featured speaker during Saturday’s Award’s Breakfast Celebration. The chance to hear Jacobs speak is reason enough to stay for this special session, but it gets better: the chance to participate in NAA Play It Forward.

NAA is holding a fundraising contest to encourage attendees to raise money for the Life is good® Playmakers charity, a 501(3)(c) public charity that helps kids overcome violence, poverty and illness. Teams and individuals can decide when, how and where to fundraise using the Life is good® fundraising site, https://

NAA will match 20 percent of the total raised by all teams up to $5,000, and the winning team (the team raising the most funds) will be invited to choose up to 10 people to share a lunch with Jacobs on Saturday, June 22. Hear from Jacobs about this exciting opportunity at

NAA Offers $1 Million Prize for Best Education Conference & Exposition Marketing Plan A prize of $1 million will be awarded to the marketing firm or individual whose marketing proposal is adopted by the National Apartment Association (NAA)

14 the ApartMentor | May/June

and doubles the paid registered attendance at the 2015 NAA Education Conference & Exposition.

The award is part of NAA’s new “Grow the Show” competition, designed to increase paid attendee registration at the 2015 conference by 100 percent or more over the 2013 NAA Education Conference & Exposition final paid attendee registration numbers.

Interested contestants are invited to submit proposals designed to accomplish this surge in conference attendance. All proposals will be submitted to a judging panel that will choose one proposal.

The successful group will have two years to implement its project from the con- clusion of the 2013 NAA Education Conference & Exposition until the conclusion of the 2015 NAA Education Conference & Exposition in Las Vegas. More details at

Is Your Company Military-Friendly And Have Job Openings Across the United States? Registration is now open for the 2013 NAA Education Institute Military Career Fair, featuring up to 1,000 veterans, military spouses and transitioning service- members, held in conjunction with the 2013 NAA Education Conference & Exposition, June 19-22 in San Diego.

Military veterans constitute one of the most employable segments of society, with a laundry list of qualifications unique to their service. They are team players who are prepared to accomplish company goals; quick learners who have technical skills gained through extensive training; are experienced global travelers who understand and respect other cultures; and are tested leaders responsible for lives, budgets and multi-million-dollar equipment.

Visit to reserve your space today.

Industry-wide PR Campaign in Full Swing On May 6, NAA and NMHC will launch a direct mail campaign to news media and policy groups as part of our major outreach campaign targeting policymak- ers. Under the tagline, “Apartments. We Live Here,” the ads will run in Wash- ington, D.C., print and online political journalism publications. In addition, two 60-second ads will air on a D.C.-based all-news radio station. The ads will be available to affiliates and members to customize with your logos in your locali- ties. Learn more at or contact NAA’s Carole Roper at

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