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79 P atricia


Jones’ love of animals started when


she was a child, caring for a col- ony of stray cats in her family’s backyard in Queens, New York.


Childhood Summers in Ireland


Patricia (pictured on left in photo) attributes her love of all animals to her grandfather in Ireland where she spent childhood summers working on the family farm.


Animal Stories for TV


After attending New York University, Patricia pursued another passion—journalism. She started her career at NBC News and was quickly promoted, becoming a producer for “NBC Nightly News with Tom Brokaw.”


“When I was at NBC,” says Patricia, “many of the stories I produced were about animals—the rescue of animals in disas- ters, helping endangered sea turtles, and therapeutic horseback riding. As a producer, I was always on the lookout for a great animal story.


“Today, as a publicist, I know exactly how to craft a pitch and get a reporter’s attention.”


After traveling the world for NBC News, Patricia decided to follow her heart and passion to help animals, joining the American Society for the Prevention of Cruelty to Animals as vice president of media relations and advertising.


An Aide to Rescue Efforts


After seven years at the ASPCA, Patricia started her own firm, Paws PR.


Her first project was during Hurricane Katrina in 2005. Patricia reached out to a newly-established nonprofit organiza-


tion that was headed to Louisiana to rescue animals affected by the storm.


From her office in New York City, Patricia worked around the clock for weeks, promoting the work of volunteers saving animals.


As a direct result of Patricia’s me- dia relations, the nonprofit raised over $8 million dollars in dona- tions in three months.


Today, Paws PR has grown and is a full service marketing agency focused on pet product marketing, pet service marketing, and non- profit animal organizations and


associations.


“I believe that PR goes beyond issuing press releases,” says Patricia. “I take time to get to know a new client, and I craft integrated strategies that include traditional media relations, social media, advertising, video and cause related marketing.”


Staffed by Animal Loving Pros


“I’m proud to say that our staff is tails above other PR agen- cies, because I have assembled a team of former journalists, producers and marketing publicists who love animals, have established relationships with mainstream and animal-centric reporters and editors,” explains Patricia.


A key member of the Paws PR team is Elizabeth Putsche, who managed the media and advertising department at Alley Cat Allies, a Paws PR client since 2007. After successfully collaborating for four years to reposition and elevate aware- ness of the national nonprofit, Elizabeth joined Paws PR in 2011 as vice president.


“I feel very blessed to have Elizabeth as my business part- ner,” says Patricia. “She and I are a true team, sharing values and a work ethic—we do what it takes to get the job done, and we have fun along the way.”


Contact Patricia Jones at 718-651-7187 patricia@pjonesinc.com


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