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73 andra Grossman how bereft each felt at the loss of a special pet.


Sandra recalls her story: “After losing my beloved cat Mazel Tov, I found myself really drifting. I d lost both parents in a short time before losing Maz and didn’t know how I could possibly heal. I was blessed to find a local pet loss support group as well as the Association for Pet Loss and Bereavement (www.aplb.org). This incredible group of people showed me it’s possible to heal and quickly took me into their family.


llie Freedman


Invisible Pain


Sandra and Ellie are a pair with a one-of-a-kind business, Pet Loss Partners. “The area of pet loss is a very disenfranchised type of loss, so we look for as many opportunities as possible to get our message out there,” explains Sandra. “It’s my goal to reach as many pet parents as possible and let them know they don’t have to go through this devastating time alone.”


“Ellie and I have recently been guests on a few radio shows that are designed for pet lovers and have had the opportunity to offer support to pet parents and let people know that sup- port is out there for them. We also try to connect with others at pet expos, local dog and cat clubs and veterinary confer- ences,” points out Sandra. “I’m proud that we are reaching more and more pet parents who are grieving or anticipating the loss of a pet.”


That Deep Bond Ellie adds, “I want people to know about the depth of the hu- man-animal bond and the attendant grief that accompanies this devastating loss. I feel passionate about and dedicated to bringing this awareness into the mainstream society.” It’s exciting, says Ellie, to speak to pet groups or provide in- service training for veterinary/animal care professionals about issues involving pet loss.


Driven by Personal Loss Both Ellie and Sandra say Pet Loss Partners is the result of


“I knew I had to reach out to others who were as devastated as I was and help them see that they could also heal. Today I am proud to serve as the West Coast Regional Vice President of the APLB as well as hosting the West Coast chat room. There’s not a doubt in my mind that “Maz” had his pawprint in all of it.”


Ellie’s story: “I have been a marriage and family therapist for 30 years. It was after the death of my beloved 15-year-old husky, Jake, that I made the decision to change my practice focus to pet loss counseling. Jake was my baby boy, confi- dante, ‘best man’ at my wedding and greatest teacher.


“Losing him was devastating. In seeking support, I found the Association for Pet Loss and Bereavement (APLB) and an incredible ‘family’ of other pet parents who helped guide me through my grief. I received my certification as a pet loss and bereavement counselor through the APLB and also became a host on their West Coast online support chat room. I do this all to honor my boy Jake.”


Becoming a Presence Marketing pet loss services is no easy task. But Ellie and San- dra have gained great visibility for their business by attending pet expos and using the Internet. “Taking advantage of Face- book and LinkedIn has given us a great deal of exposure,” comments Ellie.


“Lately,” adds Sandra, “we’ve been contacted to increase the number of groups that we are doing as well as having more opportunities to speak with those in the animal care/veterinary profession. This lets me know that we are succeeding in get- ting our message out there.”


Contact Ellie Freedman at 949-315-5616 or ellie-oc@petlosspartners.com. Contact Sandra Grossman at 818-421-1516 or sandi-la@petlosspartners. com


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