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45 A Serious Sense of Whimsy K Full On


Kathy says one of the main reasons for her business growth has been the ability to put her full attention and intention on the success of The Blissful Dog. “I pour my heart into every aspect of the business and truly want dogs to look and feel better. I am a double Leo, and we are very into looking and feeling good!”


Kathy’s committed to growing herself as well as her business and says she takes at least one business course a month online to expand her business and marketing skills.


Chief Bliss Officer is Kathy’s moniker at The Blissful Dog, the com- pany she established in Minnesota. She takes the business of bliss very seriously but believes strongly in throwing in a sense of whimsy, too. Which explains why Kathy shows humorously accesso- rized dogs in many of her ads.. It works —you don’t forget those clever images she uses to promote her trademarked organic products.


The Blissful Dog products also have unforgettable names, such as Nose Butter™. That’s Kathy’s #1 product, and it smoothes dry or crusty noses. She’s made her products more fun by developing more than 40 breed-specific labels. Plus she has labels depicting mixed breeds and multiple dogs, too. “Our Paw, Elbow & Boo Boo But- ter™ work magic on, well, paws, elbows and scrapes and boo boos,” says Kathy. “We are dedicated to making your dog's life smoother one nose (paw, elbow) at a time.”


Both energetic and of a positive mindset, Kathy says that when she needs to spring into action, she gets herself going by leaping up, shouting, "Huzzah,” then grabbing a cup of Earl Grey tea and a cookie. “I like to celebrate the job at hand,” she explains. She also likes to give herself encouragement by “texting a few friends and wallowing in my awesomeness. Then I get to work!”


athy Vitcak


She is eager to share how much she enjoys the variety in running her own business. “I love the different hats we all get to wear as business owners. Hopping out of bed and knowing that I have orders to ship to loving pet parents makes me smile.


“My creativity is allowed out to play with my constant tweaking of the visuals in my busi- ness—the website and Etsy store, and of course, the various labels and collateral are a constantly changing flow of fun,” she says with enthusiasm.


The Noses Knew


The Blissful Dog came about because of her own dogs’ cracked nose issues. “I bred French bulldogs for almost 20 years, and they are notorious for yucky, heinous noses. The rest fell into place from there,” she says, recalling how the French bullies sealed the deal. In fact, her favorite quote and email signature line is, “All of the good things that have come to me have come through my dog.” ―Anonymous


Working It


Kathy has an abundant supply of letters and emails from customers who say, “That stuff really works!” She adds, “I love the amazing testimonials on how well my products work. My goal is to make healthy products that help dogs feel and look better.” She also has a growing list of wholesale accounts as well as more and more stores, groomers and vets who are using and carrying The Blissful Dog products.


Contact Kathy Dannel Vitcak at 218-243-2845, 218-368-5450 or Kathy@theblissfuldog.com or http://etsy.com/shop/ theblissfuldog


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