This page contains a Flash digital edition of a book.
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How to Best Use This Digital Book:


Magic Happens with a Click!


Go back through the book, stopping to note the people you think are doing things right. Per- haps you like the ad they produced. Or maybe something in their profile speaks to you.


Decide to reach out and connect with at least one Woman in the Pet Industry Network member in each of the three categories. Why would you like to know them?


• Do they look and sound interesting? • Does their ad work well? • Do you relate to their profile and see that you have something in common?


use this digital book to the best effect. H


• Does the focus of their business complement yours, or can you see that yours would comple- ment theirs?


ere are a few tips to help you


Go through it all the way the first time, noting the associations, media, services, products, and events. Then look especially for the people fea- tured inside. When you stop to look, really no- tice what captures your imagination, or earmark things new to you.


Then stop and think a moment and ask yourself, “With all these choices, who would be the great- est fit for me and for my business? Who could I learn from, connect with or reach out to?” Know you can do it, too.


Remember: Members do business with members first, so make sure you let them know you are a WIPIN mem- ber, too – that’s the beauty of this network.


Remember also, when you give first, you show


your business savvy. And generally, when you give, you eventually get back 10 times what you offer— even if you don’t realize it at the time.


Read this book, use this book, tell those in it that


you did. If you’re not a member of Women in the Pet Industry Network – now is the time to Jump In! Visit us at www.WomenInThePetIndustry.com.


ABOUT THE COVER


Many thanks to our cover contest winner, Fetching Communications! The cover art was produced by Lauren Spencer of Fetching Communi- cations. Read about Fetching President Kristen Levine in the Services section! Bravo Fetching Communications!


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