This page contains a Flash digital edition of a book.
19


Spreading the Word


Michelle loves working at “Pet Age,” because it enables her to convey important information and ideas to the hardworking owners of pet stores and other pet businesses as well as to pet entrepreneurs.


“We always pounce on the chance to try something new,” says Michelle. “We want to bring a new perspective, idea or prod- uct to our readers and clients. We also don’t wait for opportu- nities to come to us, we aggressively pursue them. “ In fact, the “Pet Age” motto is “Stay Connected. Keep Informed. Be Current.”


“From the start,” adds Michelle, “our publisher, Craig Rex- ford, has built a really great team who works well together and respects each other on a professional level. Everyone is dedi- cated to putting out the best possible product. Those three ele- ments are key when building a business.”


Changes in Store While the magazine has been around for more than 40 years, it was recently sold to Journal Multimedia. “The new owner only started publishing ‘Pet Age’ with the January 2013 is- sue,” explains Michelle.


ichelle Maskaly Segue Way


Michelle Maskaly grew up wanting to work with animals. As the editor-in-chief of a major pet industry magazine, she’s right on target.


“Growing up I had always wanted to be a veterinarian,” recalls Michelle. “But I caught the journalism bug.


“While working at a cable television network, I got my dog, Toby, and because of him ended up at a social media and writing conference for the pet industry. It was then that I learned there were a number of ways I could combine my passion for journalism, social media and marketing with my passion for pets.”


“In a short amount of time, we have expanded our offerings and features and continue to roll out new things on both the print and digital side.”


Excited about the new direction of “Pet Age,” Michelle says, “Since our magazine is geared toward retail business owners, I would like pet parents to know all the hard work that their lo- cal pet store does to find, stock and provide the best possible products to them. Owning a pet store, or business, is not an easy task.”


A Nice Ring The comment Michelle most enjoys hearing comes from “Pet Age” readers, who say often, “I really enjoy reading Pet Age.”


Contact Michelle Maskaly at 732-246-5722 or michelllem@journalmultimedia.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85