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13


vonne DiVita


Professional Pet Talk


A desire to give back to the pets she loved so much is what set Yvonne DiVita on the course to founding BlogPaws in 2009. Since then, Yvonne has grown BlogPaws to the point where it has become an institution in the pet industry. BlogPaws’ mis- sion, explains Yvonne, is to empower pet parenting bloggers and social media advocates.


“My career chose me,” explains Yvonne. “I am a member of the pet community because pets are as important to my life as breathing. Until I started BlogPaws, I thought I was unique and a little crazy. Few other people seemed as connected to their pets as I was to mine. Now, I'm thrilled to be surrounded by people who get it: People who say pets are family and mean it!”


Woodstock for Pets


BlogPaws is both a community and an awesome event held each May. “My community members keep me on my toes, sharing relevant pet information, social media chatter, and all things related to our Be the Change for Pets channel, which supports pets in need,” says Yvonne. “I rely on my personal relationships with pet bloggers. We talk regularly.”


“We listen to the requests of our BlogPaws community, try to meet their needs, and regularly ask what we could be doing bet- ter. BlogPaws is the go-to resource for anyone in the pet indus- try,” says Yvonne. “We were once called ‘the Woodstock of the Pet world.’ ”


Teaming with Talent


Yvonne says she wishes pet parents knew how dedicated Blog- Paws is to them! “We want them to be happy and successful, and we will move mountains to make that happen!


“They have to participate, of course, but every question and request is read and answered by someone at our end.


“We love hearing their stories and learning about them - and seeing pictures of them with their pets! Our community is de- signed to bring them together with each other and with the brands they buy.”


Each and every one of the pet parents on the BlogPaws internal team is outstanding in their focus on all things pet, emphasizes Yvonne. “I am in awe of their connections, their support of pets and pet people everywhere, and their devotion to the world of pets. I’m so proud of my team!”


Contact Yvonne DiVita at 303-651-0400 or yvonne@blogpaws.com


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