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Event Preview Welcome…

It’s been quite a year in the world of nutraceuticals – companies going on the acquisition trail at considerable investment; changes in the regulation for health claims, and new trends in senior nutrition, naturality, sports nutrition and digestive health coming to the fore. The single biggest change since Vitafoods Europe in May last year is of course the much hailed, and much maligned, Article 13. The European Food Safety Authority guidelines came into effect just a few months ago, in December, causing a cloud of confusion and anxiety.

With large food manufacturers spending lots of money on huge marketing campaigns to educate customers about the health benefits of the products they are producing, the costs of getting it right are extremely

The Aenova Group, as one of the world’s leading companies specialising in the development and manufacture of solid, semi-solid and liquid dosage forms, is presenting its range of food supplements and OTC products at Vitafoods Europe. Whether you are looking for soft capsules, tablets, effervescent products, creams or liquids, Aenova offers the most advanced technologies and a full service portfolio. Aenova’s highlights this year include an innovative food supplement called CoronarFlow, that combines two EFSA health claim approved ingredients and is the first

high, in more ways than one. Consumers need and want clear messaging on the products that hit the shelves and the manufacturers need to get it right. To do our bit to clear the cloud, we’ve dedicated a good part of this year’s Vitafoods Europe Conference to this legislation and we welcome the new chair of the NDA Panel from EFSA, Professor Ambroise Martin, to shed some light for us.

Innovation in nutraceuticals is essential to drive the industry forward, and we’re always delighted to welcome innovative products into the exhibition. Clasado and Alesco are just two new exhibitors showcasing their products Bimuno and Ultrafer respectively. But it’s not just exhibitors who are innovative; we’re doing our bit too. This year, visitors can use the Vitafoods show app.

Dynamic Future. Reliable Partnership .

soft gelatine capsule containing Fruitflow®

Patent pending, Perfect Beauty, is a clinically proven nutricosmetic with a unique and innovative formulation containing the specially designed Lycolignol®


As a result of its high standards of quality, innovative technologies and clear focus on the future, the Aenova Group has become Europe’s leading provider of development, manufacturing and marketing services for the pharmaceutical and healthcare industries.

Visit Aenova Group at stand 15043.

EFSA Opens Vitafoods Europe Conference The Vitafoods Europe Conference is known for tackling the most topical issues affecting the nutraceutical industry and this year is no different.

EFSA opens the conference this year for the very first time, and taking delegates through Article 13 is Professor Ambroise Martin, Chair NDA Panel. Says Professor Martin, ‘it is crucial for me to have the opportunity to attend important events in the field such as Vitafoods Europe in order, not only to continue to explain the rationale behind our opinions (there are indeed no magic recipes),

Rousselot’s Peptan® Collagen Peptides – a perfect ingredient

for the healthy ageing market Part of VION Food Group (NL), Rousselot®


the world leader in gelatine and collagen peptides production and support. At this year’s Vitafoods Europe, Rousselot®


highlighting the proven benefits of its Peptan® collagen peptides for bone and joint health, skin beauty, and as part of nutritional programs for the elderly. Available as a clean label and a pure protein powder in different molecular weights and densities, Peptan®


easy to integrate into products. The manufacturing process is rigorously controlled to ensure the finest organoleptic properties and neutrality in terms of colour, odour and taste. Visit Rousselot®

at stand 15039.

VitafoodsConnect means you can plan your time pre-show using the matchmaking function. Finding any one of our 600 exhibitors on the interactive floor plan

should be much easier than ever before, and searching for specific products and services will really help you make the most of your time at the event. Meanwhile, enjoy this edition of the Vitafoods Europe preview and we look forward to welcoming you on the 14-16 May to the 16th edition of Vitafoods Europe.

Chris Lee Vitafoods

Portfolio Director

Maximise your time

at the event New for this year, the Vitafoods Europe app and interactive floorplan are

designed to let you plan your time both before you get to the exhibition, and during the event itself. The personalised agenda, conference and seminar sessions planner and interactive floor plan help you organise each day. You can also find exhibitors easily and receive show news live, as it happens.

Download the app at

but also to gain feedback from all interested parties. The huge mass of previous generic lists and the rejection of many of the first applications should not mask that the future is still largely open for good science.’ A lively debate is

Plan your visit using the interactive floor plan at

Network and book appointments with exhibitors at


Ambroise Martin, Chair, NDA Panel, European Food Safety Authority (EFSA)

expected to follow, led by Professor Paul Clayton, member of the Vitafoods Europe Executive Advisory Board.

Gencor launches Libifem for female libido

Gencor, a leading supplier of herbal extracts designed to improve quality of life for consumers in a broad range of life stages, has introduced Libifem, a proprietary herbal product clinically proven to promote a woman’s healthy libido, sexual vitality and desire.

Loss of libido affects one in every four women, but there are no approved medical treatments. The results of a randomised, placebo-controlled study conducted by researchers in Brisbane, demonstrated that Libifem has a positive effect on enhancing libido in healthy menstruating women, including sexual cognition, arousal, experience, orgasm and drive. Visit Gencor at stand US28.

Register your colleague


‰ Vitafoods Europe in numbers – 1000’s of products, 600 exhibiting companies of which 100 are first time exhibitors, from over 40 countries.

‰ Plan your visit. With so much to see and do over the three days at Vitafoods Europe this year, the Vitafoods app is now available. Download the app before you come.

‰ Everyone’s talking about health claims, regulations, products launches, innovations – the industry is full of news and unfolding stories. The Vitafoods Europe blog, LinkedIn group and Twitter feed are just some of the forums for the industry. Sign up and join in.

‰ Article 13 and health claims. Are just some of the critical issues for the industry are addressed in this year’s Vitafoods Europe Conference. Delegate places still available.

‰ Chill out – if a stress-relieving massage and

refreshments sounds good, then visit stand 25047. You can try, Ixoreal Biomed's KSM- 66, branded as ‘World's Best Ashwagandha’. It has the highest concentration full spectrum ashwagandha root extract available today. Clinically proven in 7 scientific studies, GRAS affirmed and 100% organic, it is the 2013 winner of Engredea's ‘Best Botanical’ Award. There are also some stress-relief giveaways and a raffle.

‰ 77% think ‘cost’ is the biggest hurdle in nutraceutical innovations, according to the Vitafoods Europe online poll. Talk to exhibitors and other industry experts at Vitafoods Europe this year and get some ideas on product launches and see if you can get those costs down!

What’s on at Vitafoods Europe 2013? Don’t miss… Poster Sessions

Seminar Theatre New Products Zone

EAS Regulatory Advice Sessions Innova Market Insights presents VitaTrend Datamonitor Consumer Analysis Nutra Insights Hub

Vitafoods Europe Conference EFSA Keynote

Innovation Tours in association with NutriMarketing

Keynote Presentation: Professor Viktor Tutelyan,

Russian Academy of Medical Sciences International Pavilions Service Pavilion


Stand 15043


Tuesday 14 May 10:00 – 17:30

Wednesday 15 May 10:00 – 17:30

Thursday 16 May 10:00 – 16:00

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