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What’s the secret of a successful family offi ce? The key is fl exibility. All families are diff erent, with their own particular idiosyncrasies and aspirations. Even within a family, each generation and each individual will have diff erent requirements; there’s no one-size-fi ts-all solution. This means it’s vital to build very strong relationships over the long term to understand a family’s various needs and be ready to adapt accordingly. Trying to fi t a family to an off -the- shelf product or service simply doesn’t work. In our view, it’s important to encourage longevity in client relationships and this can best be achieved by retaining key advisors, making it easier to build long-term relationships and provide clients with tailored options. How do you deal with succession planning? It’s about the strength of your client relationship allowing you to be fl exible enough to anticipate changes, and trusted enough to bring them about. Changes span the inevitable marriages, deaths

and divorces, as well as external factors such as reforms to tax and trust legislation. Inheritance tax is always a hot topic and there are often complex and sometimes sensitive questions about the most effi cient way to pass money to the next generation. Succession planning should follow as a natural consequence of this ongoing relationship. If you have the trust of the family, it’s far easier to convince them of the merits of a particular course of action that will benefi t them over the longer term. Where a family has substantial business

interests, it’s obviously important to implement structures ahead of time that will ensure a smooth transition of control and an appropriate exit plan for the older generation. This might involve buying out peripheral family members and having suitable incentives in place for new management, particularly if they’re being brought in from outside. What current issues aff ect your family clients? Aside from the unprecedented changes in tax, trust and pension legislation (under both the previous and current UK governments), many families are becoming much more international in outlook and facing more complex concerns because of family members working, marrying or buying property overseas. At the same time, the opportunities for off shore

arrangements are becoming more challenging. We’re seeing an increasing exchange of information between tax authorities, and pressure on fi nancial institutions for greater transparency.


Frank Akers-Douglas, Wilson Cotton and Charles Gowlland share their insight into the components of a family offi ce service

In these circumstances, it’s critical to be able to create fl exible structures to protect family assets in diff erent jurisdictions while also understanding the views of the various regulators, wherever they may be. Being part of an international network is a major benefi t in dealing with these issues. How do you help to manage confl ict? Confl ict often comes from the diverging aspirations of a family’s diff erent generations. The death of a patriarch can be the trigger for

confl ict, sometimes with the realisation that there is less money in the pot than had been anticipated. Or distribution of the wealth may cause divisions. Either way emotions can run high and a key part of our role is to act as honest broker to come to a sensible solution. However, you simply can’t aff ord to be a yes man, as it won’t help in the long term. Putting in place the right advisor for each

generation and introducing them at the right time is also important. We fi nd it often helps to have a degree of independence for each family member and to have diff erent generations represented by diff erent individuals within the core team. The key is managing expectations so that each member of the family understands their position in relation to the family’s assets, whether it’s the family home, a role in the business or a treasured heirloom. Sometimes a family constitution can help by setting out what will happen in certain circumstances, such as the sale of the family business. How do you manage assets in this downturn? As always with investment, it depends on your attitude to risk. Many traditional families are extremely risk-adverse. Taking a relatively conservative course of action and focusing on liquid assets (that can be easily realised if circumstances dictate rapid action) has worked well over many decades, and not just since the start of the current fi nancial crisis. Although effi cient structures are available to pool a family’s investments, tax is just one element of the family’s fi nancial strategy and shouldn’t lead investment decisions; rather, these should be driven by the family’s overall strategic fi nancial objectives. Getting a decent return on cash balances has become a higher priority for many families, with interest rates at historic lows. It’s important to off er straightforward yet eff ective solutions that provide reasonable returns with controlled risk. Fundamentally, we like to keep things as simple as possible rather than focusing on overly complicated, opaque structures that clients don’t understand.


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