News and resources to inspire concerned citizens to work together in building a healthier, stronger society that benefits all.
Silver Lining Cleaning Up the Cloud
The New York Times has reported that “cloud” data centers— which store YouTube videos, run Google searches and process eBay bids—use about 2 percent of all electricity in the nation. In some data centers, up to 90 percent of the energy is wasted. Now, an industry consortium called the Uptime Institute is sponsoring a “server roundup” and handing out rodeo belt buckles to the Internet company that can take the largest num- ber of heat-producing, energy-hungry servers offline. Many
centers expend as much or more energy in cooling their facilities as in computing and transmitting data. Sharing best practices has become common among data center pros. Facebook
won the Institute’s Audacious Idea award last year for its Open Compute Project, which enabled both its server and data center designs to be open-sourced for anyone to access and improve upon.
Better Barters Swapping Trash for Fresh Produce
Mexico City’s innovative monthly Mercado del Trueque (barter market) in Chapultepec Park is a winning trifecta for citizens, local vegetable and plant vendors and the city’s secretariat of the environment. There, residents can exchange cardboard, paper, glass, aluminum, plastic bottles, electronic devices and other waste for paper chits that are redeemed at kiosks for vouchers worth points. The traders can then use the vouchers to buy tomatoes, potatoes, lettuce, lem- ons and other produce from participating farmers from surrounding districts. Mexico produces 40 million tons of garbage annually, but only recycles about 15 percent. With this barter system, farmers have gained a new place to sell their produce and earn extra income, while the materials collected are processed for industrial reuse.
Nordic Order Sweden Running Out of Garbage
Sweden’s successful recycling program ensures that only 4 percent of the country’s waste ends up in landfills, while the other 96 percent is reused. But this means incin- erators that burn waste to create heat and electricity are running short on fuel. As a so- lution, Sweden has recently begun to import about 800,000 tons of trash every year from
other European countries, most of it from neighboring Norway, which finds it a cost-effective option.
Find details at Tinyurl.com/SwedishWaste
. 16 New York City Edition NaturalAwakeningsNYC.com
Threads Levi’s Latest Sustainable Moves
World record holder and Olympic cham- pion sprinter Usain Bolt will soon model Puma boots that are “made for rotting,” and when the next Levi Strauss collection arrives, their new jingle will be, “These jeans are made of garbage.” Crushed brown and green half- liter plastic bottles will be on display at retail store displays, of which the equiva- lent of eight, or 20 percent, are blended into each pair of Waste<Less jeans. Nike and Gap have their own sustainability programs, and Patagonia has long supported a small ecosystem of Earth-friendly suppliers. But as the biggest maker of jeans in the world, with sales of $4.8 billion in 2011, Levi’s efforts com- mand the most attention.
Levi joined the Better Cotton Initiative, a group of companies that work with local nongovernmental organizations in Pakistan, India, Brazil and Mali to teach farmers how to grow cotton with less water. Last year marked the first cotton harvest given this effort and Levi has blended its share into more than 5 million pairs of jeans. With cotton prices on the rise and pressure from activist groups such as BSR, an environmental organization that works with businesses, large clothing manufac- turers are starting to adopt more sustain- able practices.
Source: Business Week NA Fun Fact:
Natural Awakenings iPhone / iPad app is used by 16,362 people & growing.
To advertise with us visit naturalawakeningsnyc.com
| Page 2
| Page 3
| Page 4
| Page 5
| Page 6
| Page 7
| Page 8
| Page 9
| Page 10
| Page 11
| Page 12
| Page 13
| Page 14
| Page 15
| Page 16
| Page 17
| Page 18
| Page 19
| Page 20
| Page 21
| Page 22
| Page 23
| Page 24
| Page 25
| Page 26
| Page 27
| Page 28
| Page 29
| Page 30
| Page 31
| Page 32