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14 | The Resort Professionals’ monthly News Journal since 1987 Feature

One company’s big move to respond to a resale market in transition

by Jason Tremblay

Jason Tremblay is the founder and CEO of VacationHotDeal Companies Inc.,, LLC; and Timeshare Broker Services, a leader in online resales and rentals, offering by-owner timeshare advertising, broker resales and developer assistance for timeshare on the secondary market. An Inc 500 and 5000 company for two consecutive years, at SellMyTimeshareNOW. com, buyer leads consistently outnumber seller leads

Many companies start small but few start out any smaller than did Sell My Timeshare NOW. Launched as a home- based business with only three employees, the company began in 2003 with the goal of providing timeshare owners and vacationers an easy, effective way to buy, rent or sell secondary market timeshare via the Internet.

Along the way, Sell My Timeshare NOW expanded to include licensed timeshare brokerage, a service added in 2006. In 2009, through a division originally called Vacation Property Services, the company began also offering custom resort services. Today through the resort services division of the company’s brokerage brand, ( Realty), the company provides resorts, developers, HOAs and timeshare management companies with client-specific services that have been expressly designed to help them serve the resale needs of their owner base.

If you are in the timeshare business today, you are in the business of online marketing and sales and of social media messaging and engagement.

But much has changed over the past decade, not only for Sell My Timeshare NOW, but for the timeshare and vacation ownership industry as a whole. By 2008, the company’s fast growth had attracted expansion funding from Edison Venture Fund, an investor with a history of backing high-growth, entrepreneurial technology organizations.

In 2012, Edison Venture Fund sold its equity interest through a merger transaction, and in August of 2012, Sell My Timeshare NOW, which by then also included the brand, announced a strategic partnership with Vacation Innovations LLC. From modest beginnings as a business operated out of the spare room in the home of one of the company’s founders, followed by a decade of steady growth, the merger and partnership with Vacation Innovations LLC has resulted

in one of the world’s largest timeshare resale and rental companies.

Ten years ago, the Internet was only beginning to change the way people made their travel and vacation plans. Nowadays, widespread consumer confidence in booking travel online and preference for the ease and accessibility online booking affords, along with dramatic changes in perceptions and realities regarding the economy, job security, retirement nest eggs and spending patterns, in general, have shaped a new market of timeshare consumer.

Some surveys show as high as 93 percent of frequent travelers use the Internet to research, discuss or book travel, while over 50 percent of vacationers say their vacation destination and accommodations decisions were influenced by Facebook. If you are in the timeshare business today, you are in the business of online marketing and sales and of social media messaging and engagement.

Next generation technology approach to reach the next generation of timeshare owners

The evolving services and brands that began as Sell My Timeshare NOW are defined as: SellMyTimeshareNOW. com for by-owner timeshare resale and rental; Realty for licensed timeshare brokerage and custom resort services; and, the company’s newest brand, which when fully launched will mark a fresh, aggressive and energized approach to resale marketing and timeshare rental. Collectively, the company’s brands are now part of LLC.

Jeff Ingram, Scott Roberts, Jason Tremblay, and Chad Newbold “

Resort Trades, free to all managers & developers since 1987

This past month, VacationOwnership. com LLC cut the ribbon on new offices in Exeter, N.H. The purpose- built facility provides 20,000 square feet of new workspace, including 700 square feet of break room and training area. Equipped for next-generation technology needs with state-of-the- art workstations, the new office, in combination with the company’s existing offices in Orlando, Fla., marks a strategic move to take

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