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PIZZA HUT DELIVERY


FOOD SERVICE


How Pizza Hut supports ambitious franchisees


● Mark Fox (right), the franchisor, offers funding of up to £65,000 for new stores of Pizza Hut Delivery.


presents exciting opportunities for new and existing franchisees in the UK. The brand has evolved dramatically since its inception. Its popularity endures, and its impressive rate of growth especially over the past three years suggests a bright future for world’s most famous pizza chain.


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Opening its first UK delivery store in 1988, Pizza Hut initially built the chain on the strong reputation of its long- established, dine-in business, which had successfully popularised the core brand in the UK since 1973. The first franchised delivery store was opened in 2001, and there are now almost 300 across England, Scotland and Wales.


One of the secrets to Pizza Hut Delivery’s success is the extensive support


izza Hut Delivery is rolling out an aggressive expansion plan that


network for franchisees, helping them throughout the process of setting-up and running their outlets.


There is a dedicated team available on the phone 24/7 to offer support and guidance to franchisees, who are an extremely important and appreciated asset to the business. Acting through member-run initiatives such as the Pizza Hut Delivery Franchise Council, the requirements and benefits of a globally renowned brand can then be translated to the world of small- or large-scale franchise businesses.


Feedback


Franchisees play an active role in shaping the brand’s future, and their feedback is always highly valued. The company has stayed abreast of the changes in the industry largely by taking


30 www.franchiseworld.co.uk April/May 2013


on board the concerns and suggestions of its front-line outlet managers. It is keen to support ambitious store owners to expand their own networks, and flexible in its approach to new store locations and ideas. Despite the economic downturn, the


pizza market is expanding and so is the delivery sector. There is an ever-increasing demand among consumers for affordable takeaway options. Thanks to innovation and a dedicated


customer-centric business strategy, the firm has strengthened its position and remains the second biggest player in a fast-changing market, and is keen to capitalise on this over the next few years with a nationwide expansion programme. One such innovation has been in response to the leap in the number of online and mobile sales with around 48 per cent of all delivered sales now coming


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