This page contains a Flash digital edition of a book.
SOUTHERN FRIED CHICKEN FOOD SERVICE


● Andrew Withers


Britain creates its own fried chicken chain with stores in 70 countries


S


outhern Fried Chicken aims to provide fresh food, hearty portions,


good service, fair prices and a multi-choice menu of the most successful quick-service restaurant products. Explaining the firm’s policy, Andrew


Withers, son of the founder, said: “We take succulent pieces of fresh chicken and marinate them to give flavour right through to the bone, priding ourself on never using processed chicken - only fresh whole pieces and fillets. “These are then coated in breading, made from the finest ingredients mixed


with a unique blend of herbs, spices, and our exclusive lemon pepper. “They are then pressure fried to perfection. Pressure frying ensures as little oil as possible is absorbed into the chicken, giving a delicious grease-free product, butwe don’t stop there, constantly improving our products to make them the best.


“Our stores are also characterised


by quality. Their design creates clean, spacious and comfortable restaurants, and is suitable for all types of premises and architecture. The theme provides a


12 www.franchiseworld.co.uk April/May 2013


touch of originality that draws customers to return time and time again, and where possible we offer a home-delivery service. “Adaptability is also a key feature of the concept, and we add menu items that are a staple part of life in the regions the stores serve. Also the units, too, can be adapted. We don’t need a massive site on the main high street of a city and can fit in almost anywhere, as long as there is sufficient passing trade from a suitable customer base to make the business viable.”


Across its UK branches, the company


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60