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周芸 编译


Success Approach


The success of agent spa products requires not only a good agent with market superiority and an excellent brand with rich experience, but also hard work and close cooperation from both sides


S


pas are now becoming a place where people heal themselves and gain health. This is a global trend. The success of a


spa brand comes from a solid brand concept, a professional service team and products with high safety and efficiency. Of all these key fac- tors, a good product is crucial. As the founder of a spa brand and chain


stores, I know the importance of spa products and that is why I choose to use products mar- keted by agents. In modern society, fine dif- ferentiation is emphasized. There are several processes involved such as design, research, development, production, sales and usage. Each of these processes needs professional work. If steps in the process can be combined, a lot of cost can be saved. I have over ten years of experience in the field of imported products, which enables me to understand the needs of customers, the usage of the products and also the marketing issues involved. So I began to look for agents with products from all over the world. The fact is that few companies are interested


in handling product agency services for two reasons: low profit compared to those com- panies which produce and sell products all by themselves and the high requirement on serv- ices. But Yieldful International Comestic chose to be a product agency to bring outstanding products and professional services to Chinese spas and beauty salons. This is another reason why I joined in the product agency field. The next step for me was to choose the


right products. I think the best spa products are those ones which can truly help customers. Working with various treatments, these prod- ucts bring satisfactory effects, which will make the spa attractive to the customer. That is why products that are recognized by customers will stimulate the development of spas. That is the type of products we need. Based on the princi- ples above, we chose a French brand (Terrake) because it has a lot of advantages that we think


will impress both customers and spas. First of all, with skin repairing and nourish-


ing products and thoughtful service process (especially the creative spa rituals that bring guests to a peaceful and joyful world of the senses), Terrake is one of the leading French spa product brands, meeting most of the cus- tomers’ strict requirements. The combination of good products and service satisfies the high standards with regard to skin in modern socie- ty, relieving modern people from various pres- sures. This is what traditional skin-care prod- ucts with conservative features cannot achieve. Secondly, this French brand has scientific


research strengths with a number of modern and advanced production lines. Created in 1964, the recognition of numerous custom- ers from different countries defines the good qualities of its products. The Terrake products featuring high


repair maintenance effects can repair skin harmed by early use of many functional skin care products. Besides, the success of an agent spa product


requires not only a good agent with market experience and excellent brands with rich expe- rience, but also hard work and close coopera- tion from both sides. The excellent team and after-sale service


abilites of an agency are crucial. For Yieldful International Comestic, its partner Ginzza Professional Training Academy (Expert in


Cosmetic/Beauty education) is one of the best professional training academies. With solid experience of over 10 years in Greater China, Ginzza has had over 100,000 gradu- ated students in the Skin Care/Cosmetic field spread all over China. In addition, we put our focus on service and the development of the brand in order to offer help for the oper- ations and development of spas and beauty salons in China. In terms of product provision, the French


company Terrake has made great efforts in professional training and marketing. Every year, based on Chinese market requirements, several senior beauty specialists are assigned from the French side to come to China to do training for Yieldful International Comestic and beauty salons to deepen their under- standing for the products. The French side has also done a lot of publicity for the brand, promoting many excellent spas at five-star hotels all over the world and helping to establish a good image in the Chinese mar- ket. What’s more, with strong research and developed strength, the company has created various products and treatments which are more suitable for women in Asian coun- tries. Rather than sticking to their own style, it takes Chinese style into consideration, which makes it more flexible when it comes to accessing the Chinese market. This is very important in China.


王希


从基层美容师、美容顾问、店长、经理、市场总监、培训总监到 自主创业,积累了丰厚的行业经验。现任广州盈 国际化妆品控 股有限公司总经理、法国首席SPA文化品牌Terrake黛瑞诗大中华 区总裁。 Sisi Wang is a beauty specialist with over 15 years experience in the beauty industry. She is currently general manager of Yieldful International Comestics (Holdings) Co., Ltd., and CEO for Greater China of Terrake.


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