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Developments and Restrictions


When it comes to selecting products, all spa directors and owners work towards the goal of their company vision and mission and most importantly the concept of the Spa. Amanda Teng explains


Spa products play an important role within the spa industry as they aid and enhance the ben- efits of the spa experience. Selection of spa products with well-


S


ness offerings and creating individually tai- lored packages of services/products provides reframed spa offerings within the context of the different dimensions of wellness for differ- ent target markets. In terms of the selection of products, there


is no comparison between high-end spa and hotel spas. All Spa Directors or owners work towards the goal of their company vision and mission and most importantly the concept of the Spa - choosing the right products and continuously exploring and ensuring that only safe, effective, innovative and beneficial beauty products are introduced to the market for the enjoyment of customers. Consumers are very savvy and they have


high expectations. In my experience in Shang- hai, consumers are looking to the cosmetics industry for both products and services. For Chinese people, beauty is a part of a happy life, which explains why Chinese consumers are so interested in cosmetics and spend a lot of money on beauty products. People want to be beautiful, they want to be trendy and make-up and skin care are part of the fashion, they are part of life. In China, there are two main distribution


channels for high-end cosmetic products, namely luxury department stores and spas. Department stores are convenient and they target a wide range of consumers. They gener- ally offer 20 to 30 different brands, from mid to high-end. It is easy for customers to find prod- ucts because each brand has its own counter. Chinese people generally like to go to depart- ment stores, because they like to buy, try and use different products and brands. Another


pas provide wellness. The tradition of a spa as a place for healing, renewal, relax- ation, and feeling well is well established.


distribution channel for cosmetic products in the Chinese market is spas, institutes and beauty salons which provide both cosmetic products and relaxing treatments in sophisti- cated environments. The concept of a spa decides what kind of


products are the right ones for it to use. Take Optime Spa at Andaz Shanghai, for exam- ple. We select products following the organic skincare principle. As well as organic essen- tial oils and spa products by renowned British specialists Aromatherapy Associates, thera- pists utilize a range of products incorporat- ing Chinese herbs, custom-made for Optime Spa. For morning treatments, the ‘Revive’ range includes differing blends of ginger, Chi- nese cinnamon, angelica root, lovage, cinna- mon, rosemary, lemon and eucalyptus and is designed to invigorate. Optime Spa also use products by Ba Yan Ka La – the first body, hair and skincare line based on millennia-old tradi- tions of Chinese herbology, made from glacial mineral water from the source of the Yellow River high on the Qinghai-Tibetan Plateau. What needs to be mentioned is that over-


seas manufacturers or their agents must apply for Health Certificates through the Health Department of the city where the products are to be imported. Applicants must fill in three copies of the “Health Certificate Application


form for imported Cosmetic Products”. The application will be directed to the Ministry of Health Department for approval. Materials and documents such as product ingredients and the quantity of “restricted substances”, product’s quality standards and inspection methods, information for the evaluation of the product’s health and safety or the product’s health and safety inspection report, etc. are also required for the application. The registration procedures impose restrictions on the introduction of international products into the Chinese beauty industry and spa market. China has moved from being a develop-


ing country to the world’s second-largest economy and now it is powering a consumer market that is soon expected to begin driving global tastes and trends, as Chinese incomes rise and expectations develop. The Chinese market is so massive and varied by geography, income and levels of economic development! New opportunities exist for international and domestic firms to grow in China but they require more research to seek for innova- tion and creation specifically for the Chinese market. Chinese may be the most demanding customers in the world. But I believe that easy access for registration of products may aid the spa industry to introduce more international products into China.


邓秋兰/Amanda Teng Amanda拥有超过18年的水疗行业经验,她曾负责一些亚洲知 名水疗品牌的开发和运营,包括新加坡The Sentosa Resort & Spa度假村的Spa Botanica,上海外滩3号依云水疗,上海外滩 茂悦酒店源SPA和上海安达仕酒店Optime Spa的管理。 Amanda has over 18 years experience in spa industry. She has overseen the development, opening and subsequent management of various spas in Asia including the award win- ning The Sentosa Resort & Spa - Spa Botanica (Singapore), Evian Spa at Three on the Bund (Shanghai), Yuan Spa at Hyatt on the Bund (Shanghai) and Optime Spa at Andaz Shanghai – First in Asia Pacific.


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